Please use this identifier to cite or link to this item:
Author(s): Loureiro, S.
Lima, F.
Editor: Juran Kim
Date: 2016
Title: Managing the brand art gallery: Art visualization and overall evaluation
Pages: 1050 - 1061
Event title: Bridging Asia and the World: Global Platform for interface between Marketing and Management
ISSN: 1976-8699
DOI (Digital Object Identifier): 10.15444/GMC2016.07.08.05
Keywords: Background music
Art consumption
Abstract: This research was conducted in simulated art scenarios to explore the effects of three treatment variations of music on the visualization of art (not only its presence/absence was tested, but also its fast/slow perceived rhythm) and it employed a sample of 234 potential art consumers. Findings suggest that music is not able of enhancing the art experience. Actually, the study found empirical evidences of its negative influence on consumers’ emotional, cognitive and behavioral responses.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

Files in This Item:
File SizeFormat 
conferenceobject_31407.pdf217,44 kBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.