1. Repositório do Iscte – Instituto Universitário de Lisboa

Browsing by Advisor Sequeira, Isabel Soromenho

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Showing results 11 to 19 of 19 < previous 
Issue DateTitleAuthor(s)TypeAccess Type
23-Jul-2018Le Cocoon-coworking: innovative business planMonin, Caroline Claire MarieMaster ThesisOpen Access
18-Dec-2017Leveraging brands at music festivals: NOS Alive sponsorshipTrindade, Gonçalo Filipe de LemosMaster ThesisOpen Access
2013Orientações estratégicas para acrescentar valor à oferta dirigida a segmentos premium de clubes de futebol: o red pass do Sport Lisboa e BenficaPereira, Tiago AndréMaster ThesisOpen Access
29-Sep-2022Plano de comunicação digital para a YornRocha, João Miguel RodriguesMaster ThesisOpen Access
2012Posicionamento de uma marca B2B junto do mercado final : projeto empresa AdvanceCareVicente, Maria Leonor CordeiroMaster ThesisRestricted Access
16-Nov-2018A proposta de valor e a extensão de marca: caso pedagógico Time Out MarketOliveira, Julia Mercante deMaster ThesisOpen Access
16-Nov-2017The effectiveness of tennis events sponsorship: Millennium Estoril OpenGil, Daniel SusanoMaster ThesisOpen Access
20-Dec-2022The importance of an IMC strategy to improve the effectiveness of Iniciative Plus, being an SME in the pharmaceutical industryPêra, Mariana da SilvaMaster ThesisOpen Access
10-Nov-2021Use storytelling as a communication technique to improve customer engagement towards a brand: Proposing a brand story for Poliziano winery (Montepulciano, Tuscany)Biagi, AndreaMaster ThesisOpen Access
Showing results 11 to 19 of 19 < previous