Mostrar resultados 44-63 de 63.
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| Data | Título | Autor(es) | Tipo | Acesso |
| 2008 | The adoption of ecologically conscious consumer behaviors: exploring the association of materialism and voluntary simplicity lifestyles | Cardigo, Ana Cristina de Jesus | Dissertação de Mestrado | Acesso Aberto |
| 2011 | The effects of product placement, in films, on the consumer's purchase intentions | Barroso, Nuno Alexandre Gaspar da Silva Oliveira | Dissertação de Mestrado | Acesso Aberto |
| 25-Nov-2017 | The electronic word-of-mouth in rural tourism: the case of schist villages | Santos, Marta Isabel Henriques Parente dos | Dissertação de Mestrado | Acesso Aberto |
| 2014 | The impact of brand value on shareholder value | Luís, Ana Filipa Oliveira | Dissertação de Mestrado | Acesso Restrito |
| 2015 | The impact of social media in brand building | Vala, Bernardo Varela | Dissertação de Mestrado | Acesso Aberto |
| 2011 | The impact of source credibility on consumers' responses to corporate social responsibility initiatives | Pinto, Diana Maciel Casanova | Dissertação de Mestrado | Acesso Aberto |
| 2008 | The impact of sport turism in destination loyalty: the Estoril Coast (Portugal) promotion of recurrent major sporting events | Travassos, Diogo da Silva Branco Fernandes | Dissertação de Mestrado | Acesso Aberto |
| 2015 | The impact of technological amenities on customer experience in upscale hotels | Margarido, Ana Carina Freire | Dissertação de Mestrado | Acesso Aberto |
| 2-Out-2017 | The influence of online social media platforms on the choice of restaurants | Santos, Daniela Portugal dos | Dissertação de Mestrado | Acesso Aberto |
| 2013 | The preferences of Sporting CP supporters: An analysis based on promoted youth players | Abreu, Hugo Filipe Antunes de | Dissertação de Mestrado | Acesso Aberto |
| 9-Nov-2016 | The relation between game fairness and drop-out factors in massive multiplayer online games | Lebres, Inês dos Reis | Dissertação de Mestrado | Acesso Aberto |
| 2009 | The role of web quality and brand equity on web loyalty: an empirical study of portal web sites | Lee, Chi Ming Jimmy | Tese de Doutoramento | Acesso Restrito |
| 2015 | Three essays on cause-related marketing effectiveness | Guerreiro, João | Tese de Doutoramento | Acesso Restrito |
| 4-Dez-2019 | Understanding customer experience in Orlando theme parks through online reviews from TripAdvisor | Costa, Sara Morgado da | Dissertação de Mestrado | Acesso Aberto |
| 2015 | Understanding mobile augmented reality adoption: a UTUAT 2 and TTF application in a tourism consumer context | Paulo, Maria Madalena Seixas Carlos da Silva | Dissertação de Mestrado | Acesso Restrito |
| 2013 | Understanding the mobile consumer: Context of use in mobile data services | Fernandes, Tiago Veiga | Dissertação de Mestrado | Acesso Aberto |
| 2014 | Understanding the mobile hospitality services adoption: A UTAUT2 and perceived value application in a hotel consumer context | Estorninho, António Pedro da Cruz e Silva | Dissertação de Mestrado | Acesso Aberto |
| 2016 | Understanding what drives consumers’ electronic word-of-mouth behavior in a multichannel, multimedia and multiscreen environment | Rocha, Ana Lucília Oliveira | Dissertação de Mestrado | Acesso Aberto |
| 3-Nov-2016 | Unveiling the features of successful ebay sellers of smartphones: a data mining sales predictive model | Silva, Ana Teresa Nunes Biscaia Correia da | Dissertação de Mestrado | Acesso Aberto |
| 27-Out-2017 | Visibilidade da marca e recrutamento: um estudo sobre o posicionamento das grandes empresas na rede profissional Glassdor | Mendes, Ruben Manuel Guedes | Dissertação de Mestrado | Acesso Aberto |
