1. Repositório do Iscte – Instituto Universitário de Lisboa

Browsing by Advisor Pereira, Hélia Gonçalves

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Issue DateTitleAuthor(s)TypeAccess Type
25-Oct-2021Social media and digital marketing for destination promotion and branding: The case study of the Can’t Skip Portugal campaignSevilla Castillo, CarlosMaster ThesisOpen Access
2015A social media marketing plan for GALP energiaVale, Soraia Sofia Fernandes doMaster ThesisRestricted Access
2015Sporting Clube de Portugal, a social media benchmark in the football clubs’ sectorSaúde, Miguel Lages Ribeiro de GomesMaster ThesisOpen Access
24-Oct-2019The construction and application of brand value evaluation model for China's pharmaceutical industryLi DacanDoctoral ThesisOpen Access
2015The consumer-brand relationship paradoxNielsen, Anders JuulMaster ThesisOpen Access
23-Dec-2020The impact of artificial intelligence virtual personal assistants as sales channels of costumer loyaltyPires, Maria Martinho da Silva de LemosMaster ThesisOpen Access
28-Dec-2021The impact of Covid-19 on event management: how companies can use social media to face the pandemic: a social media marketing plan for RConceptGonçalves, Margarida SilvaMaster ThesisOpen Access
2017The influence of new trends in store atmospherics on customer experience in a convenience store environment in PortugalNarendra, Dharmite TusharMaster ThesisOpen Access
2014The influence of social media in the purchase decision process: the case of portuguese energy consumersCardoso, Nuno Tiago de FigueiredoMaster ThesisRestricted Access
2014The relationships between Portuguese banks and their customers in a recessionary contextNunes, Paulo Filipe FigueiredoMaster ThesisOpen Access
23-Dec-2020Tourism recovery: The municipality of SintraPinto, João Dias RosárioMaster ThesisOpen Access
2015Turismo da cidade de Lisboa numa perspetiva cruzada entre a procura e a ofertaMoser, Francisco van Zeller deMaster ThesisOpen Access
27-Jul-2010Turismo rural: A Quinta de PedreanesMoleirinho, Joana Rita dos SantosMaster ThesisRestricted Access
11-Dec-2018We care for more than hair: Salon Emotion as the key for L'Oréal Professionnel to maintain its leadershipCarrilho, Mariana Martins Domingues CasteloMaster ThesisOpen Access
Showing results 79 to 92 of 92 < previous