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Browsing by Advisor Guerreiro, João

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Issue DateTitleAuthor(s)TypeAccess Type
15-Nov-2017Main drivers for microtransactions as impulse purchases in e-commerce10071/15309Caetano, Ricardo Gil FonsecamasterThesisopenAccess
3-Dec-2018Online business-to-business personalised and interactive content communication and its influence on online relationship: the case of the reseller market in the IT sector in the Portuguese context10071/18757Vilas Boas, Ana Filipa MesquitamasterThesisopenAccess
21-Nov-2018Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures10071/18444Guftométros, MyronmasterThesisrestrictedAccess
7-Nov-2017A text-mining based model to detect unethical biases in online reviews: a case-study of Amazon.com10071/15297Costa, Ana Rebello de Andrade damasterThesisopenAccess
3-Dec-2018The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations10071/18092Monteiro, Patrícia GasparmasterThesisopenAccess
4-Nov-2019The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvement10071/19047Pacheco, Mariana GomesmasterThesisrestrictedAccess
3-Dec-2018The role of attention and emotional responses on online retargeting campaigns10071/17908Rodrigues, Tomás Marques da Costa GóismasterThesisopenAccess