1. Repositório do Iscte – Instituto Universitário de Lisboa

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DataTítuloAutor(es)TipoAcesso
6-Dez-2021A linkedin content plan for a cleantech startup Annea, PortugalSultanova, DanaDissertação de MestradoAcesso Aberto
15-Nov-2017Main drivers for microtransactions as impulse purchases in e-commerceCaetano, Ricardo Gil FonsecaDissertação de MestradoAcesso Aberto
25-Jul-2023One sip at a time: The impact on purchase intention of communication tools in wine advertisementsRomariz, Catarina Luana Tabarra IglésiasDissertação de MestradoAcesso Aberto
3-Dez-2018Online business-to-business personalised and interactive content communication and its influence on online relationship: The case of the reseller market in the IT sector in the Portuguese contextVilas Boas, Ana Filipa MesquitaDissertação de MestradoAcesso Aberto
11-Jan-2022A search engine optimisation and online lead generation strategy practice for ANNEA.ai GmbHÜnal, BulutDissertação de MestradoAcesso Aberto
21-Nov-2018Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between culturesGuftométros, MyronDissertação de MestradoAcesso Aberto
15-Dez-2020A study of Unilever’s online consumer-brand engagement in PortugalAugusto, Manuel PereiraDissertação de MestradoAcesso Aberto
7-Nov-2017A text-mining based model to detect unethical biases in online reviews: a case-study of Amazon.comCosta, Ana Rebello de Andrade daDissertação de MestradoAcesso Aberto
3-Dez-2018The impact of attention on wines' purchase intention: the moderating role of awards and consumption situationsMonteiro, Patrícia GasparDissertação de MestradoAcesso Aberto
4-Nov-2019The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvementPacheco, Mariana GomesDissertação de MestradoAcesso Aberto
9-Dez-2020The impact of social virtual presence agents and content-based product recommendation system on on-line customer purchase intentionSousa, Francisco Pedroso deDissertação de MestradoAcesso Aberto
3-Dez-2018The role of attention and emotional responses on online retargeting campaignsRodrigues, Tomás Marques da Costa GóisDissertação de MestradoAcesso Aberto
5-Dez-2023The role of influencer brand-fit on the effectiveness of virtual influencersPedro, Maria InêsDissertação de MestradoAcesso Restrito
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