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Browsing by Advisor Bilro, Ricardo Godinho

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Issue DateTitleAuthor(s)TypeAccess Type
25-Nov-2019Analysing consumers relationship with banking on social media: The influence of consumer-brand engagement and brand love10071/19422Silva, Mariana Pereira damasterThesisopenAccess
25-Mar-2019Brand sabotage: Managing social media and reputational crises in utility companies10071/18901Gonçalves, Raquel Gomes FreiremasterThesisopenAccess
28-Jul-2020Consumer-brand engagement in OTC medication: Can pharmaceutical companies increase brand usage intentions by improving perceived social media activity?10071/21452Mendonça, Ana Rita de OlivalmasterThesisopenAccess
28-Jul-2020Development of a social media communication strategy for the marine conservation NGO Sea Shepherd Portugal focused on awareness and donation increase10071/21665Baun, MaikemasterThesisopenAccess
26-Oct-2020Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approach10071/21840Serras, Sara Alexandra LopesmasterThesisopenAccess
25-Nov-2019Exploring customer interaction and management response in luxury hospitality through online reviews in social media10071/19447Neves, Mariana SequeiramasterThesisopenAccess
10-Dec-2018Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example10071/17883Nobre, Pedro Augusto AlbanomasterThesisopenAccess
30-Oct-2018Exploring the impact of "massclusivity" campaigns on brand love through online brand communities10071/18255Santos, Joana Fonseca dosmasterThesisopenAccess
17-Dec-2018How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects10071/18744Fernandes, António Jorge AlvoeiromasterThesisopenAccess
21-Oct-2019How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush10071/19168Macias, Margarida Catalão FontanmasterThesisrestrictedAccess
21-Nov-2018A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online10071/18627Cabaço, Maria Rita Gonçalves Mendes NunesmasterThesisopenAccess
20-Nov-2020Online engagement on esports streams10071/21186Franco, João Pedro RibeiromasterThesisopenAccess
28-Jun-2021Redesigning the communication strategy to rebrand Angel Nail Spa: an in-company project10071/22882Bittle, Kate LouisemasterThesisopenAccess
28-Jul-2020Talha wine as a differentiational factor of Alentejo’s wine tourism offer10071/20684Meira, Carolina MariquitomasterThesisopenAccess
3-Mar-2020The adversities of doing business in China: Why western companies fail10071/20473Cunha, João Luís Carrilho Fortes damasterThesisopenAccess
19-Nov-2019The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty10071/19161Gonçalves, Sara MartinsmasterThesisopenAccess
4-Nov-2019The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers10071/19035Costa, Inês Oliveira Milheiro damasterThesisopenAccess
28-Jun-2021The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love10071/22868Veltman, Madalena BaptistamasterThesisopenAccess
21-Oct-2019The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect10071/18993Raposo, David André GalrãomasterThesisrestrictedAccess
26-Oct-2020The role of IMDb online community engagement on the motivation and intention to watch movies10071/21530Ribeiro, Catarina Alexandra BarreiramasterThesisrestrictedAccess