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Issue DateTitleAuthor(s)TypeAccess Type
2017Active engagement in the facebook brand pages of luxury hotelsLopes, Inês Maria SantosMaster ThesisOpen Access
25-Oct-2019An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tacticsMueller, Margaux JulieMaster ThesisOpen Access
2017Building online content on offline moments: opportunities for brands in social mediaPenke, Anna-KatharinaMaster ThesisOpen Access
17-Dec-2019CEO sociability: path towards brand equity and brand relationshipRondão, Pedro Miguel LopesMaster ThesisOpen Access
22-Dec-2022Change or fail? Small business survival and digital marketing strategies during Covid-19 pandemicCavaco, Rita PiçarraMaster ThesisOpen Access
12-Feb-2021Consumer behaviour in mobile social media: A study of Chinese cosmetic buyers in WeChatZhiqing WenMaster ThesisOpen Access
7-Dec-2018Effect of moment marketing and brand sponsorship in brand equity and customer engagementSilva, Beatriz Helena Gil Santos daMaster ThesisOpen Access
13-Oct-2017Exploring individuals perception of non-sponsored branded user generated content, the affect on its use and the outcome of digital engagement on InstagramNascimento, Rita Ribeiro doMaster ThesisOpen Access
6-Dec-2022Fake news on social media: Understanding the factors that influence the credibility of fake news onlineFortunato, Ana Rita Monraia QuintasMaster ThesisRestricted Access
20-Dec-2023From the clinic to social media: Replicating the white coat effect in product endorsement effectivenessPereira, Hugo DominguesMaster ThesisRestricted Access
17-Dec-2019How influencers affect purchase intentions towards endorsed products: the role of influencers’ match-up with the brand, payment and credibilityLu ManranMaster ThesisOpen Access
28-Sep-2021How to improve the customer experience when buying cosmetics online?Madeline, Charlotte Marie FrançoiseMaster ThesisOpen Access
19-Jul-2022O impacto do patrocínio desportivo na criação de brand awareness: Caso pedagógico FedEx Express.Coutinho, Sofia GuerreiroMaster ThesisOpen Access
13-Dec-2018In the eye of the (fire) storm: better safe or sorry?Neves, Hélder AntónioMaster ThesisOpen Access
22-Dec-2022A perspective on uses and gratifications of videocastsChandulal, Rohan NitisMaster ThesisRestricted Access
5-Dec-2022Proposing a theoretical model to identify the barriers and motivational factors that seniors and family members consider while relocating to an assisted living facility in PortugalAguiar, Rohan AnthonyMaster ThesisOpen Access
24-Jul-2019Social media as a communication tool for small and medium enterprises: Lessons learned on best practices for companies with limited budgetBarata, Joana AmaroMaster ThesisOpen Access
25-Oct-2019Social media influencers and their marketing effects on followers?: An exploratory study in restaurant review microblogsYing ZhouMaster ThesisOpen Access
27-Nov-2023Social media user's personal space and their attitude towards personalised advertising: The impact of uninvited adsCravidão, Raquel Maria AndradeMaster ThesisOpen Access
14-Dec-2021The effect of brand activism and perceived political orientation on brands in the era of socio-political consumptionComo, FabrizioMaster ThesisOpen Access
Showing results 1 to 20 of 26  next >