Showing results 1 to 20 of 31
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2017 | Active engagement in the facebook brand pages of luxury hotels | Lopes, Inês Maria Santos | Master Thesis | Open Access |
| 25-Oct-2019 | An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tactics | Mueller, Margaux Julie | Master Thesis | Open Access |
| 2017 | Building online content on offline moments: opportunities for brands in social media | Penke, Anna-Katharina | Master Thesis | Open Access |
| 17-Dec-2019 | CEO sociability: path towards brand equity and brand relationship | Rondão, Pedro Miguel Lopes | Master Thesis | Open Access |
| 22-Dec-2022 | Change or fail? Small business survival and digital marketing strategies during Covid-19 pandemic | Cavaco, Rita Piçarra | Master Thesis | Open Access |
| 12-Feb-2021 | Consumer behaviour in mobile social media: A study of Chinese cosmetic buyers in WeChat | Zhiqing Wen | Master Thesis | Open Access |
| 17-Dec-2024 | Devotion to digital influencers: A comparison between brazilian and portuguese social media users | Martins, Ana Carolina Dias | Master Thesis | Open Access |
| 7-Dec-2018 | Effect of moment marketing and brand sponsorship in brand equity and customer engagement | Silva, Beatriz Helena Gil Santos da | Master Thesis | Open Access |
| 13-Oct-2017 | Exploring individuals perception of non-sponsored branded user generated content, the affect on its use and the outcome of digital engagement on Instagram | Nascimento, Rita Ribeiro do | Master Thesis | Open Access |
| 16-Dec-2024 | Exploring social media strategies in response to match defeats: A unique study on Portuguese football clubs | Monteiro, Laura Martins | Master Thesis | Open Access |
| 6-Dec-2022 | Fake news on social media: Understanding the factors that influence the credibility of fake news online | Fortunato, Ana Rita Monraia Quintas | Master Thesis | Open Access |
| 20-Dec-2023 | From the clinic to social media: Replicating the white coat effect in product endorsement effectiveness | Pereira, Hugo Domingues | Master Thesis | Restricted Access |
| 17-Dec-2019 | How influencers affect purchase intentions towards endorsed products: the role of influencers’ match-up with the brand, payment and credibility | Lu Manran | Master Thesis | Open Access |
| 28-Sep-2021 | How to improve the customer experience when buying cosmetics online? | Madeline, Charlotte Marie Françoise | Master Thesis | Open Access |
| 19-Jul-2022 | O impacto do patrocínio desportivo na criação de brand awareness: Caso pedagógico FedEx Express. | Coutinho, Sofia Guerreiro | Master Thesis | Open Access |
| 13-Dec-2018 | In the eye of the (fire) storm: better safe or sorry? | Neves, Hélder António | Master Thesis | Open Access |
| 9-Dec-2024 | Investigating the effects of branding and anthropomorphization on users perceptions of AI-powered chatbots | Gharbi, Jazia | Master Thesis | Open Access |
| 17-Dec-2024 | Pedagogical case study: The use of social media by Sport Lisboa and Benfica and its impact on the club’s international prestige and engagement with the club members | Silva, Jaime Gonçalves da | Master Thesis | Open Access |
| 22-Dec-2022 | A perspective on uses and gratifications of videocasts | Chandulal, Rohan Nitis | Master Thesis | Restricted Access |
| 5-Dec-2022 | Proposing a theoretical model to identify the barriers and motivational factors that seniors and family members consider while relocating to an assisted living facility in Portugal | Aguiar, Rohan Anthony | Master Thesis | Open Access |
