Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/31102
Author(s): | Omran, W. Ramos, R. F. Casais, B. |
Date: | 2023 |
Title: | Virtual reality and augmented reality applications and their effect on tourist engagement: A hybrid review |
Journal title: | Journal of Hospitality and Tourism Technology |
Volume: | N/A |
Reference: | Omran, W., Ramos, R. F., & Casais, B. (2023). Virtual reality and augmented reality applications and their effect on tourist engagement: A hybrid review. Journal of Hospitality and Tourism Technology. https://dx.doi.org/10.1108/JHTT-11-2022-0299 |
ISSN: | 1757-9880 |
DOI (Digital Object Identifier): | 10.1108/JHTT-11-2022-0299 |
Keywords: | Tourist engagement Virtual reality Augmented reality Hybrid review |
Abstract: | Purpose – This study consolidates insights on the role of Virtual Reality (VR) and Augmented Reality (AR) in Tourism Engagement (TE). Additionally, it suggests new directions for research tourism and hospitality. Design/Methodology/Approach – A hybrid integrative review was employed with bibliometric and Theory-Context-Characteristics-Method (TCCM) framework analyses of 236 peer-reviewed journal articles. Findings – Computer science journals dominate TE in VR/AR research. Emotional and immersive attributes of VR/AR sustain TE. Exploring cultural theories can enrich TE perspectives in the context of VR/AR. This study offers fruitful directions by exploring virtual technology’s role in sustaining cultural heritage, and studying TE intentions and perceptions on VR/AR tourism mobile applications. Originality – This is the first study that uncovers the structure and intellectual rationale of existent research. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Size | Format | |
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article_97547.pdf | 425,39 kB | Adobe PDF | View/Open |
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