Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/29689
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Campo DC | Valor | Idioma |
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dc.contributor.author | Coco, C. | - |
dc.contributor.author | Rita, P. | - |
dc.contributor.author | Ramos, R. | - |
dc.contributor.author | Fortes, N. | - |
dc.date.accessioned | 2023-11-21T12:34:06Z | - |
dc.date.issued | 2024 | - |
dc.identifier.citation | Coco, C., Rita, P., Ramos, R., & Fortes, N. (2024). Dress with finesse: Why people wear clothes with logos. International Journal of Fashion Design, Technology and Education, 17(2), 260-275. https://doi.org/10.1080/17543266.2023.2277257 | - |
dc.identifier.issn | 1754-3266 | - |
dc.identifier.uri | http://hdl.handle.net/10071/29689 | - |
dc.description.abstract | Logos are part of a brand’s identity, responsible for its recognizability and what it stands for. Research showed that buying products easily recognizable by others is associated with status and/or conspicuous consumption. This research aimed to determine the reasons behind consumers wearing logo clothes. Building on existing literature, it investigated how status, conspicuousness, self-monitors, self-esteem, materialism, brand loyalty, opinion seekers and leaders, and gender influenced wearing visually branded clothing. A conceptual model was developed combining these constructs. An online questionnaire was conducted amongst 206 individuals, and the model was tested using PLS-SEM. Results indicated that materialism, conspicuous consumers, and brand loyalty affected the decision to wear logo clothes, whereas status consumers, self-monitors, self-esteem, and opinion seekers and leaders were not significant in explaining the dependent variable. Future research could expand the research to different countries and age groups. | eng |
dc.language.iso | eng | - |
dc.publisher | Routledge/Taylor and Francis | - |
dc.relation | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT | - |
dc.rights | embargoedAccess | - |
dc.subject | Status | eng |
dc.subject | Logo | eng |
dc.subject | Brand conspicuousness | eng |
dc.subject | Consumer behavior | eng |
dc.subject | Fashion | eng |
dc.title | Dress with finesse: Why people wear clothes with logos | eng |
dc.type | article | - |
dc.pagination | 260 - 275 | - |
dc.peerreviewed | yes | - |
dc.volume | 17 | - |
dc.number | 2 | - |
dc.date.updated | 2024-06-11T16:24:16Z | - |
dc.description.version | info:eu-repo/semantics/acceptedVersion | - |
dc.identifier.doi | 10.1080/17543266.2023.2277257 | - |
dc.subject.fos | Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Civil | por |
dc.subject.fos | Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Mecânica | por |
dc.subject.fos | Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Química | por |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Ciências da Educação | por |
dc.subject.fos | Domínio/Área Científica::Humanidades::Artes | por |
dc.date.embargo | 2024-11-09 | - |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-98394 | - |
iscte.alternateIdentifiers.wos | WOS:WOS:001100876700001 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-85176556028 | - |
iscte.journal | International Journal of Fashion Design, Technology and Education | - |
Aparece nas coleções: | ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica |
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