Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/26469| Author(s): | Pesqueira, A. Sousa, M. |
| Editor: | George Leal Jamil Fernanda Ribeiro Armando Malheiro da Silva Sérgio Maravilhas Lopes |
| Date: | 2020 |
| Title: | Pharmaceuticals and life sciences: Role of competitive intelligence in innovation |
| Book title/volume: | Handbook of research on emerging technologies for effective project management |
| Reference: | Pesqueira, A., & Sousa, M. (2020). Pharmaceuticals and life sciences: Role of competitive intelligence in innovation. EM George Leal Jamil, Fernanda Ribeiro, Armando Malheiro da Silva, Sérgio Maravilhas Lopes (Eds.). Handbook of research on emerging technologies for effective project management. IGI Global. 10.4018/978-1-5225-9993-7.ch014 |
| ISBN: | 9781522599937 |
| DOI (Digital Object Identifier): | 10.4018/978-1-5225-9993-7.ch014 |
| Keywords: | Competitive intelligence Inovação Innovation Organization Conhecimento -- Knowledge Knowledge profiles Pharma industry |
| Abstract: | This chapter goal is to analyze the concepts of innovation, knowledge and competitive intelligence (CI). Besides these concepts, the focus will be on the role of innovation profiles defined by Sousa (2009, 2013). The innovation profiles include the creation, capture, organization, and integration of knowledge into the innovation process. The CI variable will be analyzed demonstrating the potential for creating a context of competition for companies. A case study is presented about the pharmaceutical (pharma) industry with the application of the concepts of competitive intelligence, knowledge, and innovation to a real context. Keywords: Competitive Intelligence, Innovation, Organization, Knowledge, Knowledge Profiles, Pharma industry. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CLI - Capítulos de livros internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| bookPart_62600.pdf | 728,85 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.