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dc.contributor.authorPesqueira, A.-
dc.contributor.authorSousa, M.-
dc.contributor.editorGeorge Leal Jamil-
dc.contributor.editorFernanda Ribeiro-
dc.contributor.editorArmando Malheiro da Silva-
dc.contributor.editorSérgio Maravilhas Lopes-
dc.identifier.citationPesqueira, A., Sousa, M. (2020). Pharmaceuticals and life sciences: Role of competitive intelligence in innovation. EM George Leal Jamil, Fernanda Ribeiro, Armando Malheiro da Silva, Sérgio Maravilhas Lopes (Eds.). Handbook of research on emerging technologies for effective project management. IGI Global. 10.4018/978-1-5225-9993-7.ch014-
dc.description.abstractThis chapter goal is to analyze the concepts of innovation, knowledge and competitive intelligence (CI). Besides these concepts, the focus will be on the role of innovation profiles defined by Sousa (2009, 2013). The innovation profiles include the creation, capture, organization, and integration of knowledge into the innovation process. The CI variable will be analyzed demonstrating the potential for creating a context of competition for companies. A case study is presented about the pharmaceutical (pharma) industry with the application of the concepts of competitive intelligence, knowledge, and innovation to a real context. Keywords: Competitive Intelligence, Innovation, Organization, Knowledge, Knowledge Profiles, Pharma industry.eng
dc.publisherIGI Global-
dc.relation.ispartofHandbook of research on emerging technologies for effective project management-
dc.subjectCompetitive intelligenceeng
dc.subjectInovação Innovationeng
dc.subjectConhecimento -- Knowledgeeng
dc.subjectKnowledge profileseng
dc.subjectPharma industryeng
dc.titlePharmaceuticals and life sciences: Role of competitive intelligence in innovationeng
Appears in Collections:BRU-CLI - Capítulos de livros internacionais

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