The role of mental imagery as driver to purchase intentions in a virtual supermarket

Loureiro, S. M. C.; Correia, C.; Guerreiro, J.

doi:10.1007/978-3-030-68086-2_2

Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/26195

Author(s):	Loureiro, S. M. C. Correia, C. Guerreiro, J.
Editor:	M. Claudia tom Dieck Timothy H. Jung Sandra M. C. Loureiro
Date:	2021
Title:	The role of mental imagery as driver to purchase intentions in a virtual supermarket
Book title/volume:	Augmented reality and virtual reality: New trends in immersive technology
Pages:	17 - 28
Collection title and number:	Progress in IS
Reference:	Loureiro, S. M. C., Correia, C., & Guerreiro, J. (2021). The role of mental imagery as driver to purchase intentions in a virtual supermarket. Em M. Claudia tom Dieck, Timothy H. Jung,, Sandra M. C. Loureiro (Eds.). Augmented reality and virtual reality: New trends in immersive technology (pp.17-28). Springer. 10.1007/978-3-030-68086-2_2
DOI (Digital Object Identifier):	10.1007/978-3-030-68086-2_2
Keywords:	Mental imagery Product involvement Presence Virtual supermarket Purchase intentions
Abstract:	This study aims to explore the role of mental imagery, product involvement and presence on emotions and purchase intentions. A quasi-experimental between-subjects design was implemented to test the proposed model. The quasi-experimental manipulation comprised a virtual grocery store, using VR. A quantitative approach was followed using a questionnaire to get data to test the model. The questionnaire was fulfilled after the 108 participants visualize the scenario through VR. The results reveal that all hypotheses are supported, expect H4. Product involvement is not associated to emotions.
Peerreviewed:	yes
Access type:	Open Access
Appears in Collections:	BRU-CLI - Capítulos de livros internacionais

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