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Results 1-10 of 250 (Search time: 0.426 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
2013O papel da comunicação integrada de marketing na construção de valor para uma marcaBotelho, Gabriela PamplonamasterThesisopenAccess
2014Plano de negócio: Low-Cost.SolidárioSoares, Rodrigo Pedro CraveiromasterThesisopenAccess
2013O social media marketing na indústria musical : case-study Miley CyrusMatias, Rafael Filipe ParreiramasterThesisopenAccess
2013An integrated communication plan for herdade dos ArrochaisAntão, Raquel RodriguesmasterThesisopenAccess
2013Increase of new customer registrations by the development of a goal-oriented customer journey and conception for the delivery of pre-sales customer experienceNölle, NikolaimasterThesisrestrictedAccess
2014Marketing turístico na saúde oferta hoteleira na cidade de Coimbra: estudo de casoSilva, Ana José Crispim ConceiçãomasterThesisopenAccess
2011Marketing político, eleições autárquicas 2009 de OeirasLuz, AlexandremasterThesisrestrictedAccess
2010The impact of social media on today's business realitySantos, Pedro Roque dosmasterThesisrestrictedAccess
2014Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo labelRathjen, KatharinamasterThesisrestrictedAccess
2014A study about E-WOM on an economic crisis context : the case of telecommunicationsFerreira, Hugo Miguel FidalgomasterThesisopenAccess

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