1. Repositório do Iscte – Instituto Universitário de Lisboa

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Resultados 1-10 de 14.
Registos:
DataTítuloAutor(es)TipoAcesso
17-Dez-2021Luxury fashion brands and internet memes as a social media strategy in the context of brand coolness, consumer brand engagement and measures and effects of visual complexitySilva, Inês Gomes daDissertação de MestradoAcesso Restrito
26-Out-2020Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approachSerras, Sara Alexandra LopesDissertação de MestradoAcesso Aberto
21-Out-2020The impact of virtual reality in the motion picture industry regarding brand coolness, emotional responses, and WOMRodrigues, Mariana de Oliveira BergaDissertação de MestradoAcesso Aberto
11-Jan-2022Brand coolness effects on brand love, purchase intention and word of mouth: application to indonesian women modest sportswearDwikinanda, IrfanDissertação de MestradoAcesso Aberto
25-Nov-2022How VR experiences influence brand coolness perceptions of customers in the airline industry: The impact of experiential values and the use of gamificationStein, FelicitasDissertação de MestradoAcesso Restrito
11-Out-2023The impact on luxury brand coolness of sustainable materials in the perceptions of traditional and sharing economy consumersNunes, Núria AfonsoDissertação de MestradoAcesso Restrito
11-Dez-2020Impact of Brand Coolness in purchase intention in fast food and festival marketsFerreira, João Filipe BoticaDissertação de MestradoAcesso Aberto
13-Dez-2021Green marketing as an antecedent of willigness to pay: the mediating role of brand coolness and pro-environmental behaviorDuarte, Miguel Maria De AbreuDissertação de MestradoAcesso Aberto
5-Dez-2023The relationship between brand coolness, brand love, loyalty and e-WOM: A text mining and sentiment analysis approach focused on a tech brand (Apple)Apolinário, João Pedro de SousaDissertação de MestradoAcesso Aberto
25-Jan-2023The relationship between luxury consumption and brand coolness: Analyzing the motives behind luxury consumptionAleem, Aihoor KayoomTese de DoutoramentoAcesso Restrito

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