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Registos:
Data | Título | Autor(es) | Tipo | Acesso |
---|---|---|---|---|
12-Jan-2024 | From mind to market: Understanding the influence of intelligent virtual assistants on advertising value and acceptance from a neurophysiological perspective | Oliveira, Pedro Miguel Garcia de | Tese de Doutoramento | Acesso Embargado |
19-Out-2023 | Taking advantage of advergames' features for advertising effectiveness: Focus on consumer engagement in mobile era | Zhang Xiucai | Tese de Doutoramento | Acesso Restrito |
10-Out-2022 | Keeping fans engaged through social media activities during the COVID-19 pandemic: A case of professional football clubs | Tavares, Cláudia Isabel De Jesus | Dissertação de Mestrado | Acesso Embargado |
11-Out-2023 | The impact of service supply quality of training organizations for management postgraduate examination on learners' satisfaction and loyalty | Guo Ying | Tese de Doutoramento | Acesso Restrito |
11-Jun-2024 | Porter's model in the digital background: Building competitive advantage in sports marketing | Fu Zixiu | Dissertação de Mestrado | Acesso Restrito |
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- 317 masterThesis
- 18 doctoralThesis