Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/24657
Author(s): Quezado, T.
Cavalcante, W. Q.
Fortes, N.
Ramos, R. F.
Date: 2022
Title: Corporate social responsibility and marketing: A bibliometric and visualization analysis of the literature between the Years 1994 and 2020
Volume: 14
Number: 3
ISSN: 2071-1050
DOI (Digital Object Identifier): 10.3390/su14031694
Keywords: Corporate social responsibility
Marketing
Bibliometric analysis
Abstract: Several studies explored the effect of Corporate Social Responsibility (CSR) on marketing. However, bibliometric research that organizes this production is scarce. Thus, this study aims to provide a bibliometric view of marketing-related CSR research, identifying this field’s state-of-the-art literature. Two thousand and forty-two articles were collected through the Web of Science (WoS) platform. Data were analyzed using VOSviewer software to map the data graphically. The results show that: (a) the literature on CSR in the marketing area is growing; (b) five articles alone accounted for 9940 citations, and there are several prolific authors; (c) the prominent journals identified in this research published 42.16% of the total; (d) The “Journal of Business Ethics” is the leader in the number of publications, followed by “Sustainability,” which has shown strong growth in recent years, and; (e) The US is the leading country, according to the number of articles and citations. The keyword trending network analysis revealed that CSR is becoming a strategic marketing approach for companies. This study offers an insight into the state-of-the-art and trends identification in CSR and marketing.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica

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