1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 1-10 of 22 (Search time: 0.006 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
2020An empirical study on influencers and their engagement factors: The YouTubers' perspectiveBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Conference ObjectOpen Access
2020Multisensory experiences in virtual environments: The role of sense of power, cognitive flexibility and personality traitsGuerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.; Villar, J.Conference ObjectOpen Access
2020A consumer engagement systematic review: synthesis and research agendaBilro, R. G.; Loureiro, S. M. C.ArticleOpen Access
2021Virtual reality and gamification in marketing higher education: A review and research agendaLoureiro, S. M. C.; Bilro, R. G.; Angelino, F. J.ArticleOpen Access
2020How influencers and digital interaction can impact customer-brand relationship and engagementBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Conference ObjectOpen Access
2020The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitudeBilro, R. G.; Loureiro, S. M. C.; Rosado-Pinto, F.; Costa, I.Conference ObjectOpen Access
2020Firm performance through online engagement: The role of experience and customer inspiratonAlreesh, M.; Loureiro, S. M. C.; Bilro, R. G.Conference ObjectOpen Access
2020Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand lovePolicarpo, P.; Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.Conference ObjectOpen Access
2021Does tourist’s engagement influence destination loyalty? An analysis of Turismo do Centro de PortugalFreitas, C. C. de.; Bilro, R. G.Conference ObjectOpen Access
2023Exploring the distilled realms: A study on whiskey and the travellers’ motivationsCustódio, C. M.; Bilro, R. G.Conference ObjectOpen Access

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