Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/17417| Author(s): | Guerreiro, J. Eloy, S. Dias, M. S. |
| Editor: | Sara Eloy, Manuel Alberto M. Ferreira, Maria João Oliveira |
| Date: | 2018 |
| Title: | Using mixed realities to explore consumers behaviors |
| Pages: | 14 - 15 |
| ISBN: | 978-989-8905-07-9 |
| Abstract: | The ongoing and future research focus on exploring how mixed realities, especially virtual reality, may be used for changing consumers’ behaviours in complement or substituting traditional advertising means. With this main aim the group of researchers submitted a research proposal for FCT (call May 2017), are co-advising a master thesis and have several targets for future research. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | ISTAR-CRN - Comunicações a conferências nacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Winterschool2018_ISTAR_BookOfAbstracts_14_15.pdf | Versão Editora | 601,91 kB | Adobe PDF | View/Open |
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