Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/17417
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Guerreiro, J. | - |
dc.contributor.author | Eloy, S. | - |
dc.contributor.author | Dias, M. S. | - |
dc.contributor.editor | Sara Eloy, Manuel Alberto M. Ferreira, Maria João Oliveira | - |
dc.date.accessioned | 2019-02-25T18:21:21Z | - |
dc.date.available | 2019-02-25T18:21:21Z | - |
dc.date.issued | 2018 | - |
dc.identifier.isbn | 978-989-8905-07-9 | - |
dc.identifier.uri | https://ciencia.iscte-iul.pt/id/ci-pub-46164 | - |
dc.identifier.uri | http://hdl.handle.net/10071/17417 | - |
dc.description.abstract | The ongoing and future research focus on exploring how mixed realities, especially virtual reality, may be used for changing consumers’ behaviours in complement or substituting traditional advertising means. With this main aim the group of researchers submitted a research proposal for FCT (call May 2017), are co-advising a master thesis and have several targets for future research. | eng |
dc.language.iso | eng | - |
dc.publisher | Information Sciences, Technologies and Architecture Research Center (ISTAR-IUL) | - |
dc.relation | UID/MULTI/0446/2013 | - |
dc.rights | openAccess | - |
dc.title | Using mixed realities to explore consumers behaviors | eng |
dc.type | conferenceObject | - |
dc.event.type | Outro | pt |
dc.event.location | Lisboa | eng |
dc.event.date | 2018 | - |
dc.pagination | 14 - 15 | - |
dc.peerreviewed | yes | - |
dc.journal | Winter School 2018 ISTAR-IUL Applied Transdisciplinary Research | - |
degois.publication.firstPage | 14 | - |
degois.publication.lastPage | 15 | - |
degois.publication.location | Lisboa | eng |
degois.publication.title | Using mixed realities to explore consumers behaviors | eng |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
Aparece nas coleções: | ISTAR-CRN - Comunicações a conferências nacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Winterschool2018_ISTAR_BookOfAbstracts_14_15.pdf | Versão Editora | 601,91 kB | Adobe PDF | Ver/Abrir |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.