Using mixed realities to explore consumers behaviors

Guerreiro, J.; Eloy, S.; Dias, M. S.

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/17417

Registo completo

Campo DC	Valor	Idioma
dc.contributor.author	Guerreiro, J.	-
dc.contributor.author	Eloy, S.	-
dc.contributor.author	Dias, M. S.	-
dc.contributor.editor	Sara Eloy, Manuel Alberto M. Ferreira, Maria João Oliveira	-
dc.date.accessioned	2019-02-25T18:21:21Z	-
dc.date.available	2019-02-25T18:21:21Z	-
dc.date.issued	2018	-
dc.identifier.isbn	978-989-8905-07-9	-
dc.identifier.uri	https://ciencia.iscte-iul.pt/id/ci-pub-46164	-
dc.identifier.uri	http://hdl.handle.net/10071/17417	-
dc.description.abstract	The ongoing and future research focus on exploring how mixed realities, especially virtual reality, may be used for changing consumers’ behaviours in complement or substituting traditional advertising means. With this main aim the group of researchers submitted a research proposal for FCT (call May 2017), are co-advising a master thesis and have several targets for future research.	eng
dc.language.iso	eng	-
dc.publisher	Information Sciences, Technologies and Architecture Research Center (ISTAR-IUL)	-
dc.relation	UID/MULTI/0446/2013	-
dc.rights	openAccess	-
dc.title	Using mixed realities to explore consumers behaviors	eng
dc.type	conferenceObject	-
dc.event.type	Outro	pt
dc.event.location	Lisboa	eng
dc.event.date	2018	-
dc.pagination	14 - 15	-
dc.peerreviewed	yes	-
dc.journal	Winter School 2018 ISTAR-IUL Applied Transdisciplinary Research	-
degois.publication.firstPage	14	-
degois.publication.lastPage	15	-
degois.publication.location	Lisboa	eng
degois.publication.title	Using mixed realities to explore consumers behaviors	eng
dc.description.version	info:eu-repo/semantics/publishedVersion	-
Aparece nas coleções:	ISTAR-CRN - Comunicações a conferências nacionais