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|Title:||Using mixed realities to explore consumers behaviors|
Dias, M. S.
|Editors:||Sara Eloy, Manuel Alberto M. Ferreira, Maria João Oliveira|
|Publisher:||Information Sciences, Technologies and Architecture Research Center (ISTAR-IUL)|
|Abstract:||The ongoing and future research focus on exploring how mixed realities, especially virtual reality, may be used for changing consumers’ behaviours in complement or substituting traditional advertising means. With this main aim the group of researchers submitted a research proposal for FCT (call May 2017), are co-advising a master thesis and have several targets for future research.|
|Appears in Collections:||ISTAR-CRN - Comunicações a conferências nacionais|
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|Winterschool2018_ISTAR_BookOfAbstracts_14_15.pdf||Versão Editora||601.91 kB||Adobe PDF||View/Open|
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