Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/16485| Author(s): | Fernandes, S. M. Coutinho, C. |
| Date: | 2017 |
| Title: | Key performance indicators for improving a CRM implementation |
| Pages: | 1401-1406 |
| ISBN: | 978-1-5386-0774-9 |
| DOI (Digital Object Identifier): | 10.1109/ICE.2017.8280046 |
| Keywords: | CRM Salesforce KPIs improvement |
| Abstract: | This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | ISTAR-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| sara-fernandes-kpis-improving-crm-PID4923869.pdf | Pós-print | 304,59 kB | Adobe PDF | View/Open |
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