Key performance indicators for improving a CRM implementation

Fernandes, S. M.; Coutinho, C.

doi:10.1109/ICE.2017.8280046

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/16485

Registo completo

Campo DC	Valor	Idioma
dc.contributor.author	Fernandes, S. M.	-
dc.contributor.author	Coutinho, C.	-
dc.date.accessioned	2018-07-20T15:13:45Z	-
dc.date.available	2018-07-20T15:13:45Z	-
dc.date.issued	2017	-
dc.identifier.isbn	978-1-5386-0774-9	-
dc.identifier.uri	https://ciencia.iscte-iul.pt/id/ci-pub-45402	-
dc.identifier.uri	http://hdl.handle.net/10071/16485	-
dc.description.abstract	This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.	por
dc.language.iso	eng	por
dc.publisher	IEEE	por
dc.relation	UID/MULTI/0446/2013	por
dc.rights	openAccess	por
dc.subject	CRM	por
dc.subject	Salesforce	por
dc.subject	KPIs improvement	por
dc.title	Key performance indicators for improving a CRM implementation	por
dc.type	conferenceObject	por
dc.pagination	1401-1406	en_US
dc.peerreviewed	yes	por
dc.journal	23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017	en_US
degois.publication.firstPage	1401	por
degois.publication.lastPage	1406	por
degois.publication.location	Funchal	por
degois.publication.title	23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017	por
dc.date.updated	2018-07-20T15:12:51Z	-
dc.description.version	info:eu-repo/semantics/acceptedVersion	-
dc.identifier.doi	10.1109/ICE.2017.8280046	-
Aparece nas coleções:	ISTAR-CRI - Comunicações a conferências internacionais