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Showing results 16 to 35 of 38 < previous   next >
Issue DateTitleAuthor(s)TypeAccess Type
13-Nov-2019How different cultures respond to controversial advertisements: a three way cross-cultural studyTrigo, António José Marçalo PiresMaster ThesisOpen Access
18-Dec-2017How do political actors trace voters?Mendes, Artur Filipe RibeiroMaster ThesisOpen Access
12-Jun-2024How retail enterprises maintain customer stickiness through service innovation under the digital economy: Taking Starbucks as an exampleZhang ChaoyueMaster ThesisOpen Access
2012How to reach moviegoers: inbound vs. outbound tools in film marketingMolnár, ZitaMaster ThesisOpen Access
8-Oct-2021Impacts of culture-led regeneration on the citizens´ perception of the city image and brand and quality of lifeMiasnikova, SofiaMaster ThesisOpen Access
10-Dec-2020A influência do Booking nas reservas de alojamento: modelo de aceitação da tecnologiaSá, Miguel Tavares deMaster ThesisOpen Access
2013Internacionalização da marca Sporting Clube de PortugalSilva, Gonçalo Viegas e Costa Marques daMaster ThesisRestricted Access
15-Nov-2019Internationalization of SMEs in Portugal: focus on the shoe manufacturing industry of PortugalCunha, Manuel Bernardo de Almeida Gabriel Saraiva daMaster ThesisOpen Access
11-Oct-2023Marketing plan for Huya live starfire programHe QiaoMaster ThesisOpen Access
13-Oct-2023Marketing plan of online master degree based on Internet self-media for golden company after the epidemicLu YangMaster ThesisOpen Access
8-Apr-2024Nazaré: Uma marca ou uma vila mediática?Ribeiro, Mafalda Castanheira Rodrigues VinhasMaster ThesisOpen Access
8-Apr-2025New energy network car-hailing maintenance service business planYuan RuiMaster ThesisOpen Access
2-Dec-2021Online vs offline: Who will win the battle for your retail euro?Correia, Ana Filipa dos SantosMaster ThesisOpen Access
30-Jul-2021Pandemic context and implications for Portuguese SMEs’ internationalizationMendes, Mafalda Pereira MouraMaster ThesisOpen Access
16-Dec-2021Plano de negócio inovador no mercado de velas decorativas da Art Candle BlessMuacassange, Porfírio Manuel IpupoMaster ThesisOpen Access
27-Oct-2022Plano de negócios inovador para marketplace na área da saúde e bem-estarSantos, Fernando Maria Fonseca Vidal BorjaMaster ThesisOpen Access
12-Jun-2024Research on innovative marketing strategies for small and medium-sized enterprises in the new eraYanpeng YaoMaster ThesisOpen Access
5-Nov-2018Research on security factors of mobile payment: taking Alipay, the leader of China's third party payment, as an exempleLi ChangzhaoMaster ThesisOpen Access
18-Dec-2020Sports marketing: Research on NBA marketing strategy in Chinese marketZhang XinMaster ThesisOpen Access
20-Nov-2019Sports sponsorship and the impact on a brand's purchasing intention and recommendation: Red Bull, more than wingsBrito, David CoelhoMaster ThesisOpen Access
Showing results 16 to 35 of 38 < previous   next >