1. Repositório do Iscte – Instituto Universitário de Lisboa

Browsing by Advisor Guerreiro, João

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Showing results 26 to 34 of 34 < previous 
Issue DateTitleAuthor(s)TypeAccess Type
11-Jan-2022A search engine optimisation and online lead generation strategy practice for ANNEA.ai GmbHÜnal, BulutMaster ThesisOpen Access
21-Nov-2018Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between culturesGuftométros, MyronMaster ThesisOpen Access
15-Dec-2020A study of Unilever’s online consumer-brand engagement in PortugalAugusto, Manuel PereiraMaster ThesisOpen Access
7-Nov-2017A text-mining based model to detect unethical biases in online reviews: a case-study of Amazon.comCosta, Ana Rebello de Andrade daMaster ThesisOpen Access
3-Dec-2018The impact of attention on wines' purchase intention: the moderating role of awards and consumption situationsMonteiro, Patrícia GasparMaster ThesisOpen Access
4-Nov-2019The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvementPacheco, Mariana GomesMaster ThesisOpen Access
9-Dec-2020The impact of social virtual presence agents and content-based product recommendation system on on-line customer purchase intentionSousa, Francisco Pedroso deMaster ThesisOpen Access
3-Dec-2018The role of attention and emotional responses on online retargeting campaignsRodrigues, Tomás Marques da Costa GóisMaster ThesisOpen Access
5-Dec-2023The role of influencer brand-fit on the effectiveness of virtual influencersPedro, Maria InêsMaster ThesisOpen Access
Showing results 26 to 34 of 34 < previous