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Browsing by Advisor Guerreiro, João

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Issue DateTitleAuthor(s)TypeAccess Type
2-Nov-2017A digital communication plan for Quiksilver, Portugal10071/15282Uttrup, Emilie BekhojmasterThesisopenAccess
10-Dec-2018Experiencing ar in retail: the influence of moment marketing and avatars on consumer behaviour10071/18618Amorim, Inês Dias da Silva Pessoa demasterThesisopenAccess
25-Nov-2019Exploring young artists' digital performance using online community engagement10071/19144Policarpo, Pedro Nuno VazmasterThesisopenAccess
15-Feb-2019How are employees engaged to the brand where they work for?10071/19026Silva, Catarina Isabel Neves Pereira damasterThesisopenAccess
27-Nov-2019How multisensory experiences in virtual environments affect intention to return: the role of cognitive flexibility, sense of power and personality traits10071/19426Villar, Joana Andrade Dias PossermasterThesisrestrictedAccess
2017How TripAdvisor’s reviewers level of expertise influence their online rating behaviour and the usefulness of reviews10071/15428Martins, Marta Soares Gonçalves da CostamasterThesisopenAccess
18-Dec-2017O impacto de reviews em formatos de vídeo VS. : texto na decisão de compra do consumidor10071/16512Albano, Pedro Alexandre Pina CaniçomasterThesisopenAccess
2015A importância da maturidade da dívida na tomada de decisão nas PME europeias: evidência de Portugal, Espanha, França, Itália, Alemanha e Grécia10071/11633Monteiro, Tiago Henrique FilipemasterThesisopenAccess
15-Nov-2017Increasing awareness and reputation of Merck S.A. Portugal through employee advocacy10071/15281Sonne, Heidi Maria TuulikkimasterThesisopenAccess
10-Nov-2016Influência dos sentimentos dos turistas nos social media para o desenvolvimento do turismo10071/12743Nave, Marta Alpedrinha Ramos de AlmeidamasterThesisopenAccess
15-Nov-2017Main drivers for microtransactions as impulse purchases in e-commerce10071/15309Caetano, Ricardo Gil FonsecamasterThesisopenAccess
3-Dec-2018Online business-to-business personalised and interactive content communication and its influence on online relationship: the case of the reseller market in the IT sector in the Portuguese context10071/18757Vilas Boas, Ana Filipa MesquitamasterThesisopenAccess
21-Nov-2018Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures10071/18444Guftométros, MyronmasterThesisrestrictedAccess
7-Nov-2017A text-mining based model to detect unethical biases in online reviews: a case-study of Amazon.com10071/15297Costa, Ana Rebello de Andrade damasterThesisopenAccess
3-Dec-2018The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations10071/18092Monteiro, Patrícia GasparmasterThesisopenAccess
4-Nov-2019The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvement10071/19047Pacheco, Mariana GomesmasterThesisrestrictedAccess
3-Dec-2018The role of attention and emotional responses on online retargeting campaigns10071/17908Rodrigues, Tomás Marques da Costa GóismasterThesisopenAccess