Showing results 1 to 20 of 34
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| Issue Date | Title | Author(s) | Type | Access Type |
| 28-Nov-2022 | Acceptance of the usage of genetic data for marketing purposes | Gil, João Carlos de Pina | Master Thesis | Restricted Access |
| 2015 | Análise de sentimentos na classificação de comentários online aplicando técnicas de text mining | Moreno, Águeda Cabral | Master Thesis | Open Access |
| 15-Dec-2020 | Developing affective brand commitment through voice assistants | Berrincha, Ana Margarida Banhudo | Master Thesis | Open Access |
| 2-Nov-2017 | A digital communication plan for Quiksilver, Portugal | Uttrup, Emilie Bekhoj | Master Thesis | Open Access |
| 3-Dec-2021 | Do athletes deserve to have consumers advocating for them?: the effect of athlete brand personality, brand image attributes and brand loyalty on athlete brand advocacy: the mediating effect of deservedness | Leal, Sara Filipa Pinto | Master Thesis | Open Access |
| 25-Mar-2024 | Do virtual influencers serve as a powerful tool in the eco-fashion industry and shape consumers' pro-environmental behaviors? | Qian Que | Master Thesis | Open Access |
| 7-Jan-2021 | Drivers of smart speakers' advertising acceptance | Ribeiro, Carolina Fiuza | Master Thesis | Open Access |
| 10-Dec-2018 | Experiencing AR in retail: The influence of moment marketing and avatars on consumer behaviour | Amorim, Inês Dias da Silva Pessoa de | Master Thesis | Open Access |
| 25-Nov-2019 | Exploring young artists' digital performance using online community engagement | Policarpo, Pedro Nuno Vaz | Master Thesis | Open Access |
| 13-Dec-2021 | Green marketing as an antecedent of willigness to pay: the mediating role of brand coolness and pro-environmental behavior | Duarte, Miguel Maria De Abreu | Master Thesis | Open Access |
| 2-Nov-2020 | How advertising messages affect customer engagement | Fonseca, Pedro António Dias | Master Thesis | Open Access |
| 15-Feb-2019 | How are employees engaged to the brand where they work for? | Silva, Catarina Isabel Neves Pereira da | Master Thesis | Open Access |
| 27-Nov-2019 | How multisensory experiences in virtual environments affect intention to return: The role of cognitive flexibility, sense of power and personality traits | Villar, Joana Andrade Dias Posser | Master Thesis | Open Access |
| 25-Nov-2022 | How the implementation of virtual reality technologies will influence the real estate market | Pinhão, Gonçalo Melo Ambrósio Silva | Master Thesis | Open Access |
| 2017 | How TripAdvisor’s reviewers level of expertise influence their online rating behaviour and the usefulness of reviews | Martins, Marta Soares Gonçalves da Costa | Master Thesis | Open Access |
| 25-Nov-2022 | How VR experiences influence brand coolness perceptions of customers in the airline industry: The impact of experiential values and the use of gamification | Stein, Felicitas | Master Thesis | Restricted Access |
| 17-Jan-2022 | Impact of the Covid-19 pandemic on cause-related marketing | Ribeiro, Rodrigo Amaral | Master Thesis | Open Access |
| 18-Dec-2017 | O impacto de reviews em formatos de vídeo VS.: texto na decisão de compra do consumidor | Albano, Pedro Alexandre Pina Caniço | Master Thesis | Open Access |
| 2015 | A importância da maturidade da dívida na tomada de decisão nas PME europeias: Evidência de Portugal, Espanha, França, Itália, Alemanha e Grécia | Monteiro, Tiago Henrique Filipe | Master Thesis | Open Access |
| 15-Nov-2017 | Increasing awareness and reputation of Merck S.A. Portugal through employee advocacy | Sonne, Heidi Maria Tuulikki | Master Thesis | Open Access |
