Browsing by Advisor Guerreiro, João

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Issue DateTitleAuthor(s)TypeAccess Type
28-Nov-2022Acceptance of the usage of genetic data for marketing purposesGil, João Carlos de PinaMaster ThesisRestricted Access
2015Análise de sentimentos na classificação de comentários online aplicando técnicas de text miningMoreno, Águeda CabralMaster ThesisOpen Access
15-Dec-2020Developing affective brand commitment through voice assistantsBerrincha, Ana Margarida BanhudoMaster ThesisOpen Access
2-Nov-2017A digital communication plan for Quiksilver, PortugalUttrup, Emilie BekhojMaster ThesisOpen Access
3-Dec-2021Do athletes deserve to have consumers advocating for them?: the effect of athlete brand personality, brand image attributes and brand loyalty on athlete brand advocacy: the mediating effect of deservednessLeal, Sara Filipa PintoMaster ThesisOpen Access
25-Mar-2024Do virtual influencers serve as a powerful tool in the eco-fashion industry and shape consumers' pro-environmental behaviors?Qian QueMaster ThesisOpen Access
7-Jan-2021Drivers of smart speakers' advertising acceptanceRibeiro, Carolina FiuzaMaster ThesisOpen Access
10-Dec-2018Experiencing AR in retail: The influence of moment marketing and avatars on consumer behaviourAmorim, Inês Dias da Silva Pessoa deMaster ThesisOpen Access
25-Nov-2019Exploring young artists' digital performance using online community engagementPolicarpo, Pedro Nuno VazMaster ThesisOpen Access
13-Dec-2021Green marketing as an antecedent of willigness to pay: the mediating role of brand coolness and pro-environmental behaviorDuarte, Miguel Maria De AbreuMaster ThesisOpen Access
2-Nov-2020How advertising messages affect customer engagementFonseca, Pedro António DiasMaster ThesisOpen Access
15-Feb-2019How are employees engaged to the brand where they work for?Silva, Catarina Isabel Neves Pereira daMaster ThesisOpen Access
27-Nov-2019How multisensory experiences in virtual environments affect intention to return: The role of cognitive flexibility, sense of power and personality traitsVillar, Joana Andrade Dias PosserMaster ThesisOpen Access
25-Nov-2022How the implementation of virtual reality technologies will influence the real estate marketPinhão, Gonçalo Melo Ambrósio SilvaMaster ThesisOpen Access
2017How TripAdvisor’s reviewers level of expertise influence their online rating behaviour and the usefulness of reviewsMartins, Marta Soares Gonçalves da CostaMaster ThesisOpen Access
25-Nov-2022How VR experiences influence brand coolness perceptions of customers in the airline industry: The impact of experiential values and the use of gamificationStein, FelicitasMaster ThesisRestricted Access
17-Jan-2022Impact of the Covid-19 pandemic on cause-related marketingRibeiro, Rodrigo AmaralMaster ThesisOpen Access
18-Dec-2017O impacto de reviews em formatos de vídeo VS.: texto na decisão de compra do consumidorAlbano, Pedro Alexandre Pina CaniçoMaster ThesisOpen Access
2015A importância da maturidade da dívida na tomada de decisão nas PME europeias: Evidência de Portugal, Espanha, França, Itália, Alemanha e GréciaMonteiro, Tiago Henrique FilipeMaster ThesisOpen Access
15-Nov-2017Increasing awareness and reputation of Merck S.A. Portugal through employee advocacySonne, Heidi Maria TuulikkiMaster ThesisOpen Access