Showing results 20 to 39 of 39
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| Issue Date | Title | Author(s) | Type | Access Type |
| 21-Jan-2021 | Pedagogical case of Portuguese Football Federation: The impact of business expansion of Canal 11 | Gonçalves, Inês Sofia Galhardas Pinto | Master Thesis | Open Access |
| 7-Dec-2021 | Plano de negócios inovador: Conceito Bem-estar | Costa, Mafalda Baptista da | Master Thesis | Open Access |
| 26-Jan-2021 | Portuguese recruiters perceptions of online contents during screening and the impact on their hiring decisions | Lima, Joana Seabra de Azevedo | Master Thesis | Open Access |
| 14-Dec-2021 | A relação entre o masstige marketing e a brand equity entre gerações num contexto de mudança na indústria relojoeira | Reis, Ricardo Marques Morgado Costa | Master Thesis | Open Access |
| 28-Dec-2022 | Social media marketing enquanto estratégia de brand awareness: Uma perspetiva da saúde privada em Portugal | Flor, Cristiano Nuno Ferreira | Master Thesis | Restricted Access |
| 20-Jan-2021 | Sports media landscape: Investigating parasocial interactions, behaviours and the impact of sport absence due to lockdown | Fadista, Pedro Miguel Bicho | Master Thesis | Open Access |
| 2017 | The impact of brand portfolio management on the identification process of sport consumers | Hallouin, Manon Marie Margaux | Master Thesis | Open Access |
| 22-Dec-2022 | The impact of dog-human bond on the selection criteria of dog food | Figueiredo, Francisco Serpa dos Santos | Master Thesis | Open Access |
| 18-Jan-2021 | The impact of influencer marketing on brand equity: the perceptions of generation Y and generation Z | Grácio, Júlia Maria Simões | Master Thesis | Open Access |
| 28-Nov-2019 | The impact of influencers in the consumer's purchase intention: The cosmetic industry | Botelho, Márcia Filipa Martins | Master Thesis | Open Access |
| 19-Jan-2021 | The impact of interactive screens on store atmosphere: A case study of Leroy Merlin | Santos, Joana Rita Branco | Master Thesis | Open Access |
| 19-Jan-2021 | The impact of online interaction brand equity dimensions for hospitality | Cabrita, Tiago Miguel Gago Esteves | Master Thesis | Open Access |
| 30-Dec-2019 | The impact of streaming services and video-on-demand on the cinematic exhibition industry: taking an experiential approach | Loureiro, Bruno Rogério Neves | Master Thesis | Open Access |
| 20-Jan-2021 | The impact of technology in the decision-making process of a tourism destination | Delgado, Miguel Matos | Master Thesis | Open Access |
| 19-Jan-2021 | The influence and impact of artificial intelligence in the consumer decision-making process: comparing Generation X with Millennials | Braga, Fábio Miguel Iglésias | Master Thesis | Open Access |
| 27-Dec-2022 | The role of emotional advertising strategies on music events' attendance | Ferreira, Marta Leão Gameiro | Master Thesis | Open Access |
| 16-Dec-2019 | The role of loyalty in private label consumer based brand equity | Fernando, João Tavares | Master Thesis | Open Access |
| 22-Dec-2022 | The role of retailtainment on generation Z behavioral intentions in shopping centers | Pinto, Beatriz Cavaleira dos Santos Tavares | Master Thesis | Open Access |
| 20-Jan-2021 | Traditional banking at digital age are they keeping up with changes in consumer behavior?: millennials’ perception in the portuguese market | Cahete, Jéssica Nazarina Miguel | Master Thesis | Open Access |
| 12-Dec-2018 | Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach | Fino, Fábia Patrícia Fidalgo | Master Thesis | Open Access |
