Showing results 23 to 42 of 43
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| Issue Date | Title | Author(s) | Type | Access Type |
| 26-Oct-2021 | Packaging and visual storytelling in portuguese vintage brands | Marmelada, Mário Ezequiel Coimbra | Master Thesis | Open Access |
| 28-Jun-2021 | Redesigning the communication strategy to rebrand Angel Nail Spa: an in-company project | Bittle, Kate Louise | Master Thesis | Open Access |
| 28-Jul-2020 | Talha wine as a differentiational factor of Alentejo’s wine tourism offer | Meira, Carolina Mariquito | Master Thesis | Open Access |
| 21-Dec-2022 | The acceptance and resistance factors influencing consumers’ intention to use virtual shopping assistants and the role of relationship quality | Canastra, Leonor Moura | Master Thesis | Embargoed Access |
| 3-Mar-2020 | The adversities of doing business in China: Why western companies fail | Cunha, João Luís Carrilho Fortes da | Master Thesis | Open Access |
| 19-Nov-2019 | The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty | Gonçalves, Sara Martins | Master Thesis | Open Access |
| 4-Nov-2019 | The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers | Costa, Inês Oliveira Milheiro da | Master Thesis | Open Access |
| 23-Sep-2022 | The influence of social media food content on the Greek travel destination image | Koutoulaki, Evanthia | Master Thesis | Open Access |
| 28-Jun-2021 | The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love | Veltman, Madalena Baptista | Master Thesis | Open Access |
| 28-Nov-2022 | The relevance of voice assistants on intention to use: An empirical research on the self-driving industry | Malhadeiro, Tiago Maria Manso Gonçalves | Master Thesis | Open Access |
| 21-Oct-2019 | The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect | Raposo, David André Galrão | Master Thesis | Open Access |
| 8-Jun-2022 | The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and Portugal | Al-Reesh, Muhammad Saleh | Doctoral Thesis | Open Access |
| 26-Oct-2020 | The role of IMDb online community engagement on the motivation and intention to watch movies | Ribeiro, Catarina Alexandra Barreira | Master Thesis | Open Access |
| 28-Jul-2020 | The role of massclusivity campaigns in consumer response and perceptions: the attitude toward luxury brands | Barata, Filipa Rodrigues Soares | Master Thesis | Open Access |
| 30-Sep-2021 | The role of masstige strategies on branding: German customers relationship with mobile brands, its status and prestige? | Sauter, Victoria Constanze | Master Thesis | Embargoed Access |
| 28-Jun-2023 | The role of micro-influencers for luxury fashion brands | Pedro, Isabel Lourenço Martins | Master Thesis | Restricted Access |
| 28-Jul-2020 | The taste of travel: how food impacts and modifies people’s travel decisions | Baggi, Daniele | Master Thesis | Open Access |
| 21-Dec-2022 | The use of artificial intelligence in luxury fashion retail: The use of robots and virtual assistants to increase purchase intention in physical stores | Vitória, Mariana Lazáro | Master Thesis | Restricted Access |
| 28-Jun-2023 | The use of sentiment analysis to identify visitors’ perceptions of Central European capital cities | Santos, Ana Luiza Beck | Master Thesis | Open Access |
| 5-Dec-2023 | Unlocking premium: Exploring the interplay of personality traits and external factors in freemium business models | Baptista, Filipa Correia Pinto Hipólito | Master Thesis | Restricted Access |
