Percorrer por assunto Customer engagement

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DataTítuloAutor(es)TipoAcesso
2018Analysing customer engagement on social network platforms devoted to tourism and hospitalityBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.Objecto de ConferênciaAcesso Aberto
2023Customer engagement in tourism and hospitality researchLoureiro, S. M. C.; Raouf, A. R.; Ramkissoon, H.; Hollebeek, L.Parte de LivroAcesso Aberto
3-Dez-2021Customer interactions with AI: How can Marley Spoon optimize its chatbot performance to improve the touchpoint experience along the customer journey?Roesler, JakobDissertação de MestradoAcesso Aberto
2021Does tourist’s engagement influence destination loyalty? An analysis of Turismo do Centro de PortugalFreitas, C. C. de.; Bilro, R. G.Objecto de ConferênciaAcesso Aberto
3-Jun-2022Drivers and outcomes of perceived brand authenticity and customer engagement in the hospitality contextPinto, Filipa de Carvalho RosadoTese de DoutoramentoAcesso Embargado
2020An empirical study on influencers and their engagement factors: The YouTubers' perspectiveBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Objecto de ConferênciaAcesso Aberto
2020Engage customers in co-creation: Is critical for projects successCosta, R. L. da.; Pereira, L. F.; Dias, Á. L.; Gonçalves, R.ArtigoAcesso Aberto
2023Engaging with intelligent voice assistants for wellbeing and brand attachmentPrentice, C.; Loureiro, S. M. C.; Guerreiro, J.ArtigoAcesso Aberto
3-Dez-2021Exploring the engagement process between humans and intelligent virtual assistantsGarrotes, Patrícia Saturnino Mateiro SilvaDissertação de MestradoAcesso Aberto
2020How influencers and digital interaction can impact customer-brand relationship and engagementBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Objecto de ConferênciaAcesso Aberto
2021I am so loyal and happy with my intelligent virtual assistant!Garrotes, P.; Loureiro, S. M. C.Objecto de ConferênciaAcesso Aberto
27-Dez-2022O impacto das ferramentas de comunicação no Customer Engagement da indústria hoteleiraBexiga, Nuno Miguel PasadasDissertação de MestradoAcesso Aberto
2023Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experienceJaputra, A.; Loureiro, S. M. C.; Molinillo, S.; Primanti, H.ArtigoAcesso Aberto
2019Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approachRosado-Pinto, F.; Loureiro, S. M. C.; Bilro, R. G.Objecto de ConferênciaAcesso Aberto
28-Jul-2020On the road to the world’s most powerful eSports brand: A case study of ESL gamingKirchfeld, Carolin KatharinaDissertação de MestradoAcesso Aberto
27-Jul-2020Relationship between brand experience, brand image, perceived value and customer engagement: a study of starbucks in ChinaLi, SijiaDissertação de MestradoAcesso Aberto
2-Nov-2020Shaping customer engagement, repurchase intention and positive word-of-month in omnichannel retailing contextLopes, Ana Catarina HortaDissertação de MestradoAcesso Aberto
2021Smart speaker recommendations: Impact of gender congruence and amount of information on users' engagement and choiceRomero, J.; Ruiz-Equihua, D.; Loureiro, S. M. C.; Casaló, L. V.ArtigoAcesso Aberto
8-Jun-2022The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and PortugalAl-Reesh, Muhammad SalehTese de DoutoramentoAcesso Aberto
28-Jun-2023The role of micro-influencers for luxury fashion brandsPedro, Isabel Lourenço MartinsDissertação de MestradoAcesso Aberto