Mostrar resultados 18-37 de 97.
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| Data | Título | Autor(es) | Tipo | Acesso |
| 30-Out-2018 | Desenvolvimento de uma estratégia de comunicação para a empresa Anjo d'Água Swimwear | Salvador, Jaqueline Machado | Dissertação de Mestrado | Acesso Aberto |
| 28-Out-2019 | A devoção do consumidor português da Geração Y pelas marcas de fast fashion | Coelho, Ana Margarida Narquel | Dissertação de Mestrado | Acesso Aberto |
| 3-Jun-2022 | Drivers and outcomes of perceived brand authenticity and customer engagement in the hospitality context | Pinto, Filipa de Carvalho Rosado | Tese de Doutoramento | Acesso Embargado |
| 28-Out-2019 | Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence | Correia, Carolina Ferreira | Dissertação de Mestrado | Acesso Aberto |
| 10-Dez-2018 | Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry | Moura, Inês Filipa de Sousa | Dissertação de Mestrado | Acesso Aberto |
| 22-Dez-2022 | Eliciting visit intentions to museums through virtual reality: The role of vividness, presence, and serious leisure | Rato, David Alexandre Amaro | Dissertação de Mestrado | Acesso Restrito |
| 2013 | Emotional branding and logo design: exploratory study in the Information Technology market | Coelho, Pedro Miguel dos Santos | Dissertação de Mestrado | Acesso Restrito |
| 9-Jun-2020 | Enhancing recommendations and revisit intentions to museums through experiences: the mediated role of visitors’ perception of coolness and feeling of authentic pride | Blanco, Teresa Maria Rebelo de Andrade Castro | Dissertação de Mestrado | Acesso Aberto |
| 28-Jul-2020 | Explore and measure brand love, and its antecedents and consequences, among portuguese consumers | Rodrigues, Maria João Lima | Dissertação de Mestrado | Acesso Aberto |
| 3-Nov-2021 | Explore the interaction between artificial intelligence and employees, inside organizations | Neto, Diogo Afonso Capelo | Dissertação de Mestrado | Acesso Aberto |
| 3-Nov-2021 | Exploring drivers and outcomes of cognitive online brand identification of sports fashion in social media context | Martins, Catarina Isabel Carreiras | Dissertação de Mestrado | Acesso Aberto |
| 23-Out-2019 | Exploring drivers of consumer well-being in music festivals: a relationship marketing approach | Silva, Sara Inês Lago Duarte e | Dissertação de Mestrado | Acesso Aberto |
| 17-Nov-2021 | Exploring how internet memes influence brand coolness perceptions: utilitarian versus hedonic cosmetic brands | Aguiar, Marta Rodrigues | Dissertação de Mestrado | Acesso Aberto |
| 10-Dez-2018 | Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de Janeiro | Jesus, Sónia João Chagas | Dissertação de Mestrado | Acesso Aberto |
| 3-Dez-2021 | Exploring the engagement process between humans and intelligent virtual assistants | Garrotes, Patrícia Saturnino Mateiro Silva | Dissertação de Mestrado | Acesso Aberto |
| 28-Nov-2022 | Exploring the relationship process between customers and social robots in the hospitality industry | Rodrigues, Ana Filipa Alves Correia Lourenço | Dissertação de Mestrado | Acesso Restrito |
| 8-Mai-2020 | Exploring university students’ engagement in learning through gamification, transmedia and virtual reality | Angelino, Fernando José de Aires | Tese de Doutoramento | Acesso Aberto |
| 27-Out-2023 | Factors that influence brand loyalty in the music industry and the moderator role of artist popularity | Pereira, Maria Gonçalves de Freitas Ganhão | Dissertação de Mestrado | Acesso Restrito |
| 3-Dez-2021 | Fatores-chave que levam os consumidores Portugueses a adotar comportamentos pró-ambientais | Rosa, Leonor Maria Freire | Dissertação de Mestrado | Acesso Aberto |
| 15-Dez-2020 | Future of revenue management and marketing in Portuguese hospitality industry | Salazar, Carolina Guilherme | Dissertação de Mestrado | Acesso Aberto |
