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http://hdl.handle.net/10071/6870| Author(s): | Azevedo, Yorete Marlene Campos de |
| Advisor: | Marques, Susana |
| Date: | 2013 |
| Title: | Primark’s e-marketing plan |
| Reference: | Azevedo, Y. M. C.(2013). Primark’s e-marketing plan [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte. http://hdl.handle.net/10071/6870 |
| Keywords: | E-marketing E-marketing plan E-commerce Interactive advertising |
| Abstract: | This project is aimed to discuss e-marketing planning and its techniques. The e-marketing plan was based on Primark because the fashion retailer currently does not offer their products online through their website. It recommends Primark how to implement an e-marketing plan in the British market in their current business position. The project has also provided a greater understanding and experience on e-marketing planning. |
| Degree: | Mestrado em Marketing |
| Access type: | Restricted Access |
| Appears in Collections: | T&D-DM - Dissertações de mestrado |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| master_yorete_campos_azevedo.pdf Restricted Access | 6,37 MB | Adobe PDF | View/Open Request a copy |
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