Primark’s e-marketing plan

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/6870

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Campo DC	Valor	Idioma
dc.contributor.advisor	Marques, Susana	-
dc.contributor.author	Azevedo, Yorete Marlene Campos de	-
dc.date.accessioned	2014-04-04T11:03:18Z	-
dc.date.available	2014-04-04T11:03:18Z	-
dc.date.issued	2013	-
dc.date.submitted	2013-04	por
dc.identifier.citation	Azevedo, Y. M. C.(2013). Primark’s e-marketing plan [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte. http://hdl.handle.net/10071/6870	pt-PT
dc.identifier.uri	http://hdl.handle.net/10071/6870	-
dc.description.abstract	This project is aimed to discuss e-marketing planning and its techniques. The e-marketing plan was based on Primark because the fashion retailer currently does not offer their products online through their website. It recommends Primark how to implement an e-marketing plan in the British market in their current business position. The project has also provided a greater understanding and experience on e-marketing planning.	por
dc.language.iso	eng	por
dc.rights	restrictedAccess	por
dc.subject	E-marketing	por
dc.subject	E-marketing plan	por
dc.subject	E-commerce	por
dc.subject	Interactive advertising	por
dc.title	Primark’s e-marketing plan	por
dc.type	masterThesis	pt-PT
dc.subject.fos	Domínio/Área Científica::Ciências Sociais::Economia e Gestão	-
thesis.degree.name	Mestrado em Marketing	-
Aparece nas coleções:	T&D-DM - Dissertações de mestrado