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http://hdl.handle.net/10071/6870
acessibilidade
Title: Primark’s e-marketing plan
Authors: Azevedo, Yorete Marlene Campos de
Orientador: Marques, Susana
Keywords: E-marketing
E-marketing plan
E-commerce
Interactive advertising
Issue Date: 2013
Citation: AZEVEDO, Yorete Marlene Campos de - Primark’s e-marketing plan [Em linha]. Lisboa: ISCTE-IUL, 2013. Dissertação de mestrado. [Consult. Dia Mês Ano] Disponível em www:<http://hdl.handle.net/10071/6870>.
Abstract: This project is aimed to discuss e-marketing planning and its techniques. The e-marketing plan was based on Primark because the fashion retailer currently does not offer their products online through their website. It recommends Primark how to implement an e-marketing plan in the British market in their current business position. The project has also provided a greater understanding and experience on e-marketing planning.
Description: Marketing Masters Project
URI: http://hdl.handle.net/10071/6870
Appears in Collections:T&D-DM - Dissertações de mestrado

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