Primark’s e-marketing plan

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/6870

Autoria:	Azevedo, Yorete Marlene Campos de
Orientação:	Marques, Susana
Data:	2013
Título próprio:	Primark’s e-marketing plan
Referência bibliográfica:	Azevedo, Y. M. C.(2013). Primark’s e-marketing plan [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte. http://hdl.handle.net/10071/6870
Palavras-chave:	E-marketing E-marketing plan E-commerce Interactive advertising
Resumo:	This project is aimed to discuss e-marketing planning and its techniques. The e-marketing plan was based on Primark because the fashion retailer currently does not offer their products online through their website. It recommends Primark how to implement an e-marketing plan in the British market in their current business position. The project has also provided a greater understanding and experience on e-marketing planning.
Designação do grau:	Mestrado em Marketing
Acesso:	Acesso Restrito
Aparece nas coleções:	T&D-DM - Dissertações de mestrado