Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/34711
Author(s): Loureiro, S. M. C.
Guerreiro, J.
Date: 2024
Title: Can customer-AI ties stimulate consumer well-being?
Volume: 35
Book title/volume: AMA conference proceedings: AMA Summer Academic Conference 2024
Pages: 573 - 575
Event title: Reconnecting with humanity: Marketing's role in promoting responsible technology while serving people
Reference: Loureiro, S.M.C., & Guerreiro, J. (2024). Can customer-AI ties stimulate consumer well-being. AMA conference proceedings: AMA Summer Academic Conference 2024 (pp. 573-575). American Marketing Association. http://hdl.handle.net/10071/34711
ISBN: 979-8-3313-0266-5
Keywords: Consumer well-being
Intimacy
Attachment
Flagship
Abstract: This research, composed of two studies (n1= 216 and n2=122), attempts to contribute to understanding how the interaction between AI and consumers can trigger the perception of consumer well-being.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

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