Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/34711
Author(s): | Loureiro, S. M. C. Guerreiro, J. |
Date: | 2024 |
Title: | Can customer-AI ties stimulate consumer well-being? |
Volume: | 35 |
Book title/volume: | AMA conference proceedings: AMA Summer Academic Conference 2024 |
Pages: | 573 - 575 |
Event title: | Reconnecting with humanity: Marketing's role in promoting responsible technology while serving people |
Reference: | Loureiro, S.M.C., & Guerreiro, J. (2024). Can customer-AI ties stimulate consumer well-being. AMA conference proceedings: AMA Summer Academic Conference 2024 (pp. 573-575). American Marketing Association. http://hdl.handle.net/10071/34711 |
ISBN: | 979-8-3313-0266-5 |
Keywords: | Consumer well-being Intimacy Attachment Flagship |
Abstract: | This research, composed of two studies (n1= 216 and n2=122), attempts to contribute to understanding how the interaction between AI and consumers can trigger the perception of consumer well-being. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
File | Size | Format | |
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conferenceObject_107447.pdf | 123,2 kB | Adobe PDF | View/Open |
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