Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/34681| Author(s): | Branca, G. Nascimento, J. Loureiro, S. M. C. |
| Editor: | Roland T. Rust |
| Date: | 2024 |
| Title: | Sustainability cues in fashion: Practitioners’ and consumers’ perspectives |
| Book title/volume: | Global Fashion Management Conference Proceeding |
| Pages: | 457 - 461 |
| Event title: | Marketing and Management in the Age of the Digital Fashion Transformation |
| Reference: | Branca, G., Nascimento, J., & Loureiro, S. M. C. (2024). Sustainability cues in fashion: Practitioners’ and consumers’ perspectives. In R. T. Rust (Ed.), Global Fashion Management Conference Proceeding (pp. 457-461). GAMMA. https://doi.org/10.15444/GFMC2024.05.07.01 |
| ISSN: | 2288-825X |
| DOI (Digital Object Identifier): | 10.15444/GFMC2024.05.07.01 |
| Keywords: | Fashion Sustentabilidade -- Sustainability Consumidor -- Consumer Practitioners Métodos qualitativos -- Qualitative methods |
| Abstract: | This research examines the alignment between fashion practitioners’ and consumers’ perceptions of sustainability cues in the fashion industry by employing qualitative techniques. The findings reveal some divergences between their perspectives, underscoring the industry’s challenge in effectively communicating and integrating sustainability into the fashion narrative, to better align with consumer expectations. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceObject_107422.pdf | 456,71 kB | Adobe PDF | View/Open |
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