Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/34681
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dc.contributor.authorBranca, G.-
dc.contributor.authorNascimento, J.-
dc.contributor.authorLoureiro, S. M. C.-
dc.contributor.editorRoland T. Rust-
dc.date.accessioned2025-06-17T09:55:06Z-
dc.date.available2025-06-17T09:55:06Z-
dc.date.issued2024-
dc.identifier.citationBranca, G., Nascimento, J., & Loureiro, S. M. C. (2024). Sustainability cues in fashion: Practitioners’ and consumers’ perspectives. In R. T. Rust (Ed.), Global Fashion Management Conference Proceeding (pp. 457-461). GAMMA. https://doi.org/10.15444/GFMC2024.05.07.01-
dc.identifier.issn2288-825X-
dc.identifier.urihttp://hdl.handle.net/10071/34681-
dc.description.abstractThis research examines the alignment between fashion practitioners’ and consumers’ perceptions of sustainability cues in the fashion industry by employing qualitative techniques. The findings reveal some divergences between their perspectives, underscoring the industry’s challenge in effectively communicating and integrating sustainability into the fashion narrative, to better align with consumer expectations.eng
dc.language.isoeng-
dc.publisherGlobal Alliance of Marketing and Management Associations-
dc.relation.ispartofGlobal Fashion Management Conference Proceeding-
dc.rightsopenAccess-
dc.subjectFashioneng
dc.subjectSustentabilidade -- Sustainabilityeng
dc.subjectConsumidor -- Consumereng
dc.subjectPractitionerseng
dc.subjectMétodos qualitativos -- Qualitative methodseng
dc.titleSustainability cues in fashion: Practitioners’ and consumers’ perspectiveseng
dc.typeconferenceObject-
dc.event.titleMarketing and Management in the Age of the Digital Fashion Transformation-
dc.event.typeConferênciapt
dc.event.locationMilãoeng
dc.event.date2024-
dc.pagination457 - 461-
dc.peerreviewedyes-
dc.date.updated2025-06-17T10:54:40Z-
dc.description.versioninfo:eu-repo/semantics/acceptedVersion-
dc.identifier.doi10.15444/GFMC2024.05.07.01-
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
iscte.subject.odsIndústria, inovação e infraestruturaspor
iscte.subject.odsProdução e consumo sustentáveispor
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-107422-
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