Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/34673
Autoria: Cotrim, J. M. O.
Nunes, F. G.
Data: 2025
Título próprio: Consumer motivations for participation in the sharing economy: A goal-framing perspective
Título da revista: Sustainable Futures
Volume: 9
Referência bibliográfica: Cotrim, J. M. O., & Nunes, F. G. (2025). Consumer motivations for participation in the sharing economy: A goal-framing perspective. Sustainable Futures, 9, Article 100748. https://doi.org/10.1016/j.sftr.2025.100748
ISSN: 2666-1888
DOI (Digital Object Identifier): 10.1016/j.sftr.2025.100748
Palavras-chave: SE
Sharing-based programs
Pure sharing
Pure exchange
Consumer behaviour
Goal-framing motives
Resumo: The SE (SE) is reshaping industries and consumer behaviours, yet existing research lacks a unified theoretical explanation of the psychological drivers behind participation in Sharing-Based Programs (SBPs). To address this gap, this study explores why consumers choose to engage with SBPs, focusing on hedonic, gain, and normative motives using goal-framing theory as a lens and integrating the sharing–exchange continuum. The purpose of this research is to empirically test how these motives influence participation and how these patterns vary across different platform types. Based on a between-subject experimental design with 320 participants, results reveal that consumers perceive SBPs as aligned with collective societal norms, thus activating normative goals that foster collaboration, fairness, and pro-social behaviour. This alignment significantly supports social and environmental sustainability outcomes. By extending goal-framing theory into the SE context, this study contributes theoretically and offers actionable insights for businesses to design inclusive, purpose-driven, and sustainability-oriented platforms that resonate with users’ underlying motivations.
Arbitragem científica: yes
Acesso: Acesso Aberto
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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