Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/34673
Author(s): Cotrim, J. M. O.
Nunes, F. G.
Date: 2025
Title: Consumer motivations for participation in the sharing economy: A goal-framing perspective
Journal title: Sustainable Futures
Volume: 9
Reference: Cotrim, J. M. O., & Nunes, F. G. (2025). Consumer motivations for participation in the sharing economy: A goal-framing perspective. Sustainable Futures, 9, Article 100748. https://doi.org/10.1016/j.sftr.2025.100748
ISSN: 2666-1888
DOI (Digital Object Identifier): 10.1016/j.sftr.2025.100748
Keywords: SE
Sharing-based programs
Pure sharing
Pure exchange
Consumer behaviour
Goal-framing motives
Abstract: The SE (SE) is reshaping industries and consumer behaviours, yet existing research lacks a unified theoretical explanation of the psychological drivers behind participation in Sharing-Based Programs (SBPs). To address this gap, this study explores why consumers choose to engage with SBPs, focusing on hedonic, gain, and normative motives using goal-framing theory as a lens and integrating the sharing–exchange continuum. The purpose of this research is to empirically test how these motives influence participation and how these patterns vary across different platform types. Based on a between-subject experimental design with 320 participants, results reveal that consumers perceive SBPs as aligned with collective societal norms, thus activating normative goals that foster collaboration, fairness, and pro-social behaviour. This alignment significantly supports social and environmental sustainability outcomes. By extending goal-framing theory into the SE context, this study contributes theoretically and offers actionable insights for businesses to design inclusive, purpose-driven, and sustainability-oriented platforms that resonate with users’ underlying motivations.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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