Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/34535| Autoria: | Gaspar, J. M. Loureiro, S. M. C. Rosado-Pinto, F. |
| Editor: | Demetris Vrontis Yaakov Weber Evangelos Tsoukatos |
| Data: | 2024 |
| Título próprio: | Mapping gamification in the consumption context: A systematic literature review |
| Título e volume do livro: | 17th Annual Conference of the EuroMed Academy of Business: Conference Readings: Book Proceedings |
| Paginação: | 1166 - 1168 |
| Título do evento: | Global Business Transformation in a Turbulent Era |
| Referência bibliográfica: | Gaspar, J. M., Loureiro, S. M. C., & Rosado-Pinto, F. (2024). Mapping gamification in the consumption context: A systematic literature review. In D. Vrontis, Y. Weber, & E. Tsoukatos (Eds.), 17th Annual Conference of the EuroMed Academy of Business: Conference Readings: Book Proceedings (pp. 1166-1168). EuroMed Press. http://hdl.handle.net/10071/34535 |
| ISSN: | 2547-8516 |
| ISBN: | 978-9925-628-01-8 |
| Palavras-chave: | Gamification Customer experience Systematic literature review Gameful experience Gamified experience Retail |
| Resumo: | This research provides an overview of the current state of the art in gamification. To do this, a systematic review of the literature (Tranfield et al., 2003; Loureiro et al., 2020) was conducted to map gamification. This systematic analysis is composed of articles, conference papers, and books published between 2004 and October 2023. This study analyzes the objectives, methodologies, theories, constructs (antecedents, moderators, mediators, consequences), main conclusions, main gaps, limitations, and indications for future research, that are relevant to this research. |
| Arbitragem científica: | yes |
| Acesso: | Acesso Aberto |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| conferenceObject_106307.pdf | 281,11 kB | Adobe PDF | Ver/Abrir |
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