Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/31585| Author(s): | Loureiro, S. M. C. Raouf, A. R. Ramkissoon, H. Hollebeek, L. |
| Editor: | Raouf Ahmad Rather Haywantee Ramkissoon |
| Date: | 2023 |
| Title: | Customer engagement in tourism and hospitality research |
| Book title/volume: | Handbook of customer engagement in tourism marketing |
| Pages: | 1 - 24 |
| Reference: | Loureiro, S. M. C., Raouf, A. R., Ramkissoon, H., & Hollebeek, L. (2023). Customer engagement in tourism and hospitality research. In R. A. Rather, & H. Ramkissoon (Eds.). Handbook of customer engagement in tourism marketing (pp. 1-21). Edward Elgar. https://doi.org/10.4337/9781802203943.00010 |
| ISBN: | 978 1 80220 393 6 |
| DOI (Digital Object Identifier): | 10.4337/9781802203943.00010 |
| Keywords: | Antecedents and consequences Customer engagement Measurements and operationalizations of CE Mediators and moderators Methodological CE-based developments Theoretical foundation |
| Abstract: | Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade. However, despite existing insight in this area, dynamic CE remains in flux, requiring further investigation. In this chapter, we discuss CE's key theoretical foundation/underpinnings, perspectives, operationalization(s)/measurement, antecedents, consequences, mediators, moderators, approaches and methods, thus offering a foundation upon which the remainder of this book is built. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CLI - Capítulos de livros internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| bookPart_99550.pdf | 281,79 kB | Adobe PDF | View/Open |
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