Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/30789
Author(s): Foà, C.
Godinho, C. P.
Editor: Oliveira, E., and Gonçalves, G.
Date: 2023
Title: Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic. Added value, motivations, and companies’ benefits to join the Portugal #Entraemcena platform
Book title/volume: Proceedings of the ECREA Organisational and Strategic Communication Section Conference: The normative imperative sociopolitical challenges of strategic and organizational communication
Pages: 169 - 176
Event title: ECREA Organisational and Strategic Communication Section Conference: The normative imperative sociopolitical challenges of strategic and organizational communication
Reference: Foà, C., & Godinho, C. P. (2023). Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic. Added value, motivations, and companies’ benefits to join the Portugal #Entraemcena platform. In E. Oliveira, & G. Gonçalves (Eds.), Proceedings of the ECREA Organisational and Strategic Communication Section Conference: The normative imperative sociopolitical challenges of strategic and organizational communication (pp. 169-176). LabCom Books. https://doi.org/10.25768/654-941-1
ISBN: 978-989-654-940-4
Abstract: The motivations and role of private agents and companies in funding culture was debated along centuries until our times (Rouzé, 2019; Santos and Conde, 1990), an historical moment where brands are increasingly associated with cultural products due to their symbolic value (Schroeder et al., 2010)and where there is an increasing appropriation of culture and creativity as a useful tool for multiple sectors businesses (Hesmondhalgh, 2013; Gehman & Soublière, 2017).
Peerreviewed: yes
Access type: Open Access
Appears in Collections:CIES-CRI - Comunicações a conferências internacionais

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