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http://hdl.handle.net/10071/29858| Author(s): | Loureiro, S. M. C. Maximiano, M. Panchapakesan, P. |
| Editor: | Christos Sarmaniotis Gillian Wright |
| Date: | 2017 |
| Title: | Exploring drivers to engage in fashion luxury consumption |
| Book title/volume: | Proceedings of the ICCMI 2017 - 5th International Conference on Contemporary Marketing Issues |
| Event title: | 5th International Conference on Contemporary Marketing Issues |
| Reference: | Loureiro, S. M. C., Maximiano, M., & Panchapakesan, P. (2017). Exploring drivers to engage in fashion luxury consumption. Em C. Sarmaniotis, & G. Wright (Eds.). Proceedings of the ICCMI 2017 - 5th International Conference on Contemporary Marketing Issues. ICCMI. http://hdl.handle.net/10071/29858 |
| ISBN: | 9789602871560 |
| Keywords: | Desire Perceived-self Valores sociais -- Social values Involvement Consumer engagement Subjective-well-being Luxury consumption |
| Abstract: | The main purpose of the current study is to analyze how desire, perceived-self, social values and involvement are related to consumer engagement into the fashion luxury industry. A sample of 295 luxury fashion consumers participate in the study. Findings suggest that perceived-self is not one of the most significant driver to consumer engagement. Subjective well-being may also act as an outcome of consumer engagement. The article also provides managerial implications, limitations and further research. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceObject_40859.pdf | 523,35 kB | Adobe PDF | View/Open |
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