1. Repositório do Iscte – Instituto Universitário de Lisboa
  2. Escola de Gestão
  3. BRU - Business Research Unit (UNIDE)
  4. BRU-CRI - Comunicações a conferências internacionais
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/29858
Registo completo
Campo DCValorIdioma
dc.contributor.authorLoureiro, S. M. C.-
dc.contributor.authorMaximiano, M.-
dc.contributor.authorPanchapakesan, P.-
dc.contributor.editorChristos Sarmaniotis-
dc.contributor.editorGillian Wright-
dc.date.accessioned2023-11-30T09:57:24Z-
dc.date.available2023-11-30T09:57:24Z-
dc.date.issued2017-
dc.identifier.citationLoureiro, S. M. C., Maximiano, M., & Panchapakesan, P. (2017). Exploring drivers to engage in fashion luxury consumption. Em C. Sarmaniotis, & G. Wright (Eds.). Proceedings of the ICCMI 2017 - 5th International Conference on Contemporary Marketing Issues. ICCMI. http://hdl.handle.net/10071/29858-
dc.identifier.isbn9789602871560-
dc.identifier.urihttp://hdl.handle.net/10071/29858-
dc.description.abstractThe main purpose of the current study is to analyze how desire, perceived-self, social values and involvement are related to consumer engagement into the fashion luxury industry. A sample of 295 luxury fashion consumers participate in the study. Findings suggest that perceived-self is not one of the most significant driver to consumer engagement. Subjective well-being may also act as an outcome of consumer engagement. The article also provides managerial implications, limitations and further research.eng
dc.language.isoeng-
dc.publisherICCMI-
dc.relation.ispartofProceedings of the ICCMI 2017 - 5th International Conference on Contemporary Marketing Issues-
dc.rightsopenAccess-
dc.subjectDesireeng
dc.subjectPerceived-selfeng
dc.subjectValores sociais -- Social valueseng
dc.subjectInvolvementeng
dc.subjectConsumer engagementeng
dc.subjectSubjective-well-beingeng
dc.subjectLuxury consumptioneng
dc.titleExploring drivers to engage in fashion luxury consumptioneng
dc.typeconferenceObject-
dc.event.title5th International Conference on Contemporary Marketing Issues-
dc.event.typeConferênciapt
dc.event.locationThessalonikieng
dc.event.date2017-
dc.peerreviewedyes-
dc.date.updated2023-11-30T09:56:39Z-
dc.description.versioninfo:eu-repo/semantics/acceptedVersion-
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
iscte.subject.odsIndústria, inovação e infraestruturaspor
iscte.subject.odsProteger a vida marinhapor
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-40859-
Aparece nas coleções:BRU-CRI - Comunicações a conferências internacionais

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