Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/29550
Author(s): | Rosário, M. Ferreira, F. Çipi, A. Pérez-Bustamente Ilander, G.O. |
Editor: | Marta Peris Ortiz Sofía Estelles Miguel Carlos Rueda Armengot |
Date: | 2019 |
Title: | ”Should I stay or should I go?”: A multiple-criteria group decision-making approach to SME internationalization |
Book title/volume: | Proceedings of the 2nd International Conference on Digital, Innovation, Entrepreneurship & Financing: DIF 2019 |
Pages: | 1 - 3 |
Event title: | 2019 International Conference on Digital, Innovation, Entrepreneurship and Financing |
Reference: | Rosário, M., Ferreira, F., Çipi, A., & Pérez-Bustamente Ilander, G. (2019). ”Should I stay or should I go?”: A multiple-criteria group decision-making approach to SME internationalization. Em M. Peris Ortiz, S. Estelles Miguel, & C. Rueda Armengot (Eds.). Proceedings of the 2nd International Conference on Digital, Innovation, Entrepreneurship & Financing: DIF 2019. Editorial Universitat Politècnica de València. http://hdl.handle.net/10071/29550 |
ISSN: | 0000-0000 |
Keywords: | Cognitive maps Decision EXpert International entrepreneurship Internationalization process Small and medium-sized enterprises (SMEs) |
Abstract: | Due to domestic markets’ current economic conditions, companies increasingly feel that they need to become actively involved in international trade. However, small and medium-sized enterprises (SMEs) typically face financial and intellectual constraints during internationalization processes. This means that decision makers must consider a wide range of different variables before deciding to internationalize firms. This study sought to integrate cognitive mapping and the Decision EXpert (DEX) method in order to develop a multiple-criteria decision model suitable for the identification and assessment of variables influencing SMEs’ internationalization capability. The results confirm that the dual methodology adopted facilitates the development of a robust evaluation model that can improve decision-making processes in the context in question. More specifically, the proposed model identifies product features as the most important factor in SMEs’ capability for successful internationalization. In addition, internal factors are significantly more relevant than external factors. The model-building process is discussed, including its advantages and limitations. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
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conferenceObject_65533.pdf | 389,06 kB | Adobe PDF | View/Open |
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