Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/29212
Author(s): | Bilro, R. G. Loureiro, S. M. C. Souto, P. |
Date: | 2023 |
Title: | A systematic review of customer behavior in business-to-business markets and agenda for future research |
Journal title: | Journal of Business and Industrial Marketing |
Volume: | 38 |
Number: | 13 |
Pages: | 122 - 142 |
Reference: | Bilro, R. G., Loureiro, S. M. C., & Souto, P. (2023). A systematic review of customer behavior in business-to-business markets and agenda for future research. Journal of Business and Industrial Marketing, 38(13), 122-142. https://dx.doi.org/10.1108/JBIM-07-2022-0313 |
ISSN: | 0885-8624 |
DOI (Digital Object Identifier): | 10.1108/JBIM-07-2022-0313 |
Keywords: | Future trends B2B Business-to-business Text mining Customer behavior Research agenda |
Abstract: | Purpose: The purpose of this paper is to offer a comprehensive overview of current research on customer behavior in the business-to-business (B2B) context and propose a research agenda for future studies. Despite being a relatively recent area of interest for academics and practitioners, a literature review that synthesizes existing knowledge into coherent topics and outlines a research agenda for future research is still lacking. Design/methodology/approach: Drawing on a systematic literature review of 219 papers and using a text-mining approach based on the Latent Dirichlet Allocation algorithm, this paper enhances the existing knowledge of B2B customer behavior and provides a descriptive analysis of the literature. Findings: From this review, ten major research topics are found and analyzed. These topics were analyzed through the lens of the Theory, Context, Characteristics and Method framework, providing a summary of key findings from prior studies. Additionally, an integrative framework was developed, offering insights into future research directions. Originality/value: This study presents a novel contribution to the field of B2B by providing a systematic review of the topic of customer behavior, filling a gap in the literature and offering a valuable resource for scholars and managers seeking to advance the field. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Size | Format | |
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article_95523.pdf | 1,17 MB | Adobe PDF | View/Open |
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