Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/29212
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Campo DC | Valor | Idioma |
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dc.contributor.author | Bilro, R. G. | - |
dc.contributor.author | Loureiro, S. M. C. | - |
dc.contributor.author | Souto, P. | - |
dc.date.accessioned | 2023-08-30T12:05:50Z | - |
dc.date.available | 2023-08-30T12:05:50Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Bilro, R. G., Loureiro, S. M. C., & Souto, P. (2023). A systematic review of customer behavior in business-to-business markets and agenda for future research. Journal of Business and Industrial Marketing, 38(13), 122-142. https://dx.doi.org/10.1108/JBIM-07-2022-0313 | - |
dc.identifier.issn | 0885-8624 | - |
dc.identifier.uri | http://hdl.handle.net/10071/29212 | - |
dc.description.abstract | Purpose: The purpose of this paper is to offer a comprehensive overview of current research on customer behavior in the business-to-business (B2B) context and propose a research agenda for future studies. Despite being a relatively recent area of interest for academics and practitioners, a literature review that synthesizes existing knowledge into coherent topics and outlines a research agenda for future research is still lacking. Design/methodology/approach: Drawing on a systematic literature review of 219 papers and using a text-mining approach based on the Latent Dirichlet Allocation algorithm, this paper enhances the existing knowledge of B2B customer behavior and provides a descriptive analysis of the literature. Findings: From this review, ten major research topics are found and analyzed. These topics were analyzed through the lens of the Theory, Context, Characteristics and Method framework, providing a summary of key findings from prior studies. Additionally, an integrative framework was developed, offering insights into future research directions. Originality/value: This study presents a novel contribution to the field of B2B by providing a systematic review of the topic of customer behavior, filling a gap in the literature and offering a valuable resource for scholars and managers seeking to advance the field. | eng |
dc.language.iso | eng | - |
dc.publisher | Emerald | - |
dc.rights | openAccess | - |
dc.subject | Future trends | eng |
dc.subject | B2B | eng |
dc.subject | Business-to-business | eng |
dc.subject | Text mining | eng |
dc.subject | Customer behavior | eng |
dc.subject | Research agenda | eng |
dc.title | A systematic review of customer behavior in business-to-business markets and agenda for future research | eng |
dc.type | article | - |
dc.pagination | 122 - 142 | - |
dc.peerreviewed | yes | - |
dc.volume | 38 | - |
dc.number | 13 | - |
dc.date.updated | 2023-08-30T13:05:30Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.1108/JBIM-07-2022-0313 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.subject.ods | Trabalho digno e crescimento económico | por |
iscte.subject.ods | Indústria, inovação e infraestruturas | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-95523 | - |
iscte.alternateIdentifiers.wos | WOS:000961063800001 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-85151620034 | - |
iscte.journal | Journal of Business and Industrial Marketing | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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article_95523.pdf | 1,17 MB | Adobe PDF | Ver/Abrir |
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