Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/29127| Author(s): | Custódio, C. M. Bilro, R. G. |
| Editor: | Kerrigan, F. |
| Date: | 2023 |
| Title: | Exploring the distilled realms: A study on whiskey and the travellers’ motivations |
| Book title/volume: | Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions |
| Pages: | 277 - 278 |
| Event title: | Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions |
| Reference: | Custódio, C. M., & Bilro, R. G. (2023). Exploring the distilled realms: A study on whiskey and the travellers’ motivations. In F. Kerrigan (Eds.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions (pp. 277-278). Academy of Marketing. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf |
| ISBN: | 978-1-3999-58042 |
| Abstract: | The study explores the impact of cultural alcoholic beverages, specifically whiskey, on travel motivations. Results from a quantitative research method indicate that both core cultural products and core whiskey products significantly influence the intention to participate in whiskey tourism. The findings suggest that promoting a destination’s reputation as a producer of high-quality cultural alcoholic beverages can enhance its appeal as a tourist destination, and whiskey as a cultural product can motivate tourism. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceobject_96635.pdf | 162,18 kB | Adobe PDF | View/Open |
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