Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/29127
Registo completo
Campo DC | Valor | Idioma |
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dc.contributor.author | Custódio, C. M. | - |
dc.contributor.author | Bilro, R. G. | - |
dc.contributor.editor | Kerrigan, F. | - |
dc.date.accessioned | 2023-08-02T10:24:11Z | - |
dc.date.available | 2023-08-02T10:24:11Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Custódio, C. M., & Bilro, R. G. (2023). Exploring the distilled realms: A study on whiskey and the travellers’ motivations. In F. Kerrigan (Eds.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions (pp. 277-278). Academy of Marketing. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf | - |
dc.identifier.isbn | 978-1-3999-58042 | - |
dc.identifier.uri | http://hdl.handle.net/10071/29127 | - |
dc.description.abstract | The study explores the impact of cultural alcoholic beverages, specifically whiskey, on travel motivations. Results from a quantitative research method indicate that both core cultural products and core whiskey products significantly influence the intention to participate in whiskey tourism. The findings suggest that promoting a destination’s reputation as a producer of high-quality cultural alcoholic beverages can enhance its appeal as a tourist destination, and whiskey as a cultural product can motivate tourism. | eng |
dc.language.iso | eng | - |
dc.publisher | Academy of Marketing | - |
dc.relation.ispartof | Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions | - |
dc.rights | openAccess | - |
dc.title | Exploring the distilled realms: A study on whiskey and the travellers’ motivations | eng |
dc.type | conferenceObject | - |
dc.event.title | Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions | - |
dc.event.type | Conferência | pt |
dc.event.location | Birmingham, UK | eng |
dc.event.date | 2023 | - |
dc.pagination | 277 - 278 | - |
dc.peerreviewed | yes | - |
dc.date.updated | 2023-08-02T11:13:21Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.subject.ods | Trabalho digno e crescimento económico | por |
iscte.subject.ods | Indústria, inovação e infraestruturas | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-96635 | - |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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conferenceobject_96635.pdf | 162,18 kB | Adobe PDF | Ver/Abrir |
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